Staple Foods in Vietnam

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Vietnam?
  • Which are the leading brands in Staple Foods in Vietnam?
  • How are products distributed in Staple Foods in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Vietnam

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Vietnam

KEY DATA FINDINGS

Foodservice is recovering in 2022
Notable focus on freshness and protein
Orion Vina Ltd Co retains the lead
New product development is increasingly important
Expanding distribution in rural areas
Focus on snacking
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Vietnam

KEY DATA FINDINGS

Economic situation acts as an obstacle to consumer base expansion
Muesli and granola performing well
More players are joining the category
Health and wellness trend continues to drive breakfast cereals consumption
Breakfast cereals more popular as food for diets amongst younger people
Positive performance expected in the forecast period
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Vietnam

KEY DATA FINDINGS

Both retailing and foodservice consumption are recovering
Modern trade is important retailing channel
Dole retains lead in underdeveloped category
The category continues to face tough competition from fresh fruit and vegetables
Changing consumers’ perception to remain the key challenge in the forecast period
Considerable room for growth
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Vietnam

KEY DATA FINDINGS

High rate of inflation negatively impacts category consumption
Fragmented distribution
Vissan Co Ltd faces tougher competition in 2022
3F model is increasingly popular in the forecast period
Sausage and tofu to remain important product types
Urban citizens remain the key target consumers
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 50 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 51 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 52 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 53 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 54 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 55 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 56 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 57 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 58 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Vietnam

KEY DATA FINDINGS

Retail price increases fast in 2022
Shift in behaviour after the COVID-19 crisis
Acecook Vietnam Ltd Co is expanding by new product development in 2022
Innovation remains an important growth driver in instant noodles
Packaged rice to see healthy growth in the forecast period
The market is crowded with many players
New imported flavours to become more popular in noodles
Table 59 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 60 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 61 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 63 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 64 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 65 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 66 NBO Company Shares of Rice: % Value 2018-2022
Table 67 LBN Brand Shares of Rice: % Value 2019-2022
Table 68 NBO Company Shares of Pasta: % Value 2018-2022
Table 69 LBN Brand Shares of Pasta: % Value 2019-2022
Table 70 NBO Company Shares of Noodles: % Value 2018-2022
Table 71 LBN Brand Shares of Noodles: % Value 2019-2022
Table 72 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 73 Distribution of Rice by Format: % Value 2017-2022
Table 74 Distribution of Pasta by Format: % Value 2017-2022
Table 75 Distribution of Noodles by Format: % Value 2017-2022
Table 76 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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