Retail volume sales of staple foods are mainly characterised by rice and bread, with demand for products such as pasta, breakfast cereals and processed meat and seafood largely limited to affluent urban dwellers. Significant rises in unit prices in 2022 stimulated a shift to smaller pack sizes, with this trend favouring local as opposed to imported variants.
Demand for staple foods increased in 2022 driven largely by rice, pasta, processed meat, and seafood. Drivers of these categories remain schools, foodservice outlets, and households.
In terms of essential food products, Ghana's indigenous cuisine is diverse and typical dishes vary from region to region. However, the basic ingredients and staple foods are the same throughout the country and notably include rice, yam, corn, cassava, plantain and maize.
Prior to the onset of the pandemic, Ghana was one of the most dynamic economies in sub-Saharan Africa, with increased production of off-shore oil a factor in this. Due to the economic shock of COVID-19, the rate of growth in real GDP was minimal in 2020, and rebounded only partially during 2021.
The distribution of staple foods between the country’s major urban areas is efficient and well organised. Indeed, the transportation of goods between Greater Accra, Takoradi, Kumasi and to a lesser extent Tamale and other major towns and cities is generally quick and trouble-free.
A consumer shift towards open markets from modern grocery retailers when purchasing staple foods is likely in the short term due to rising inflation and an increase in taxes and other levies placed on the latter. This will result in a decline in volume sales in formal retail channels.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NOTE: Couscous, polenta and quinoa are excluded from staple foods.See All of Our Definitions
This report originates from Passport, our Staple Foods research and analysis database.
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