Staple Foods in Belgium

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Belgium?
  • Which are the leading brands in Staple Foods in Belgium?
  • How are products distributed in Staple Foods in Belgium?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Belgium

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Belgium

KEY DATA FINDINGS

The health and wellness trend is challenging volume sales of baked goods
Local production is attracting consumers, while premium goods drive value
Artisanal bakeries continue to hold the majority of value share within baked goods
Consumption of baked goods remains under pressure over the forecasting period
The number of bakeries will continue to decrease in the coming years
Local and organic goods will be key trends over the forecast period
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Belgium

KEY DATA FINDINGS

Breakfast cereals record a volume decline as consumers return to on-the-go consumption
Muesli and granola gain, while children's breakfast cereals look to innovate
Kellogg retains its strong leadership overall due to its extensive portfolio
Muesli and granola offer options for growth on a declining landscape
Players with strong CSR policies gain value share over the forecast period
Children's breakfast cereal will innovate, combining fun with nutrition
Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Belgium

KEY DATA FINDINGS

Fresh fruit and vegetables remain a challenge for retail volume sales
Frozen processed fruit and vegetables record the highest levels of volume growth
Private label leads, offering quality aligned to branded players
Consumption declines: however, frozen goods have an opportunity for growth
Clean labelling drives sales as consumers choose products in line with health trends
Packaging will become more sustainable, in line with consumers growing demands
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Belgium

KEY DATA FINDINGS

The reduction of meat consumption impacts sales on the landscape
Processed meat, seafood and alternatives to meat boost volume growth
Private label retains its leads, while branded players launch meat alternatives
Innovations and storytelling are tools to boost volume sales over the coming years
Meat alternatives face challenges across the forecast period
Clean labels and better Nutri-scores will be the key to optimal growth
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Belgium

KEY DATA FINDINGS

Eating out of the home impacts volume sales of rice, pasta and noodles
Health and wellness shape the landscape, reflected in product innovations
Private label leads with affordable, sophisticated products
Stable volume growth as the health and wellness trend shapes innovations
Packaging is used to promote health and wellness credentials
Narratives and promotions boost sales and support brand awareness
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 69 NBO Company Shares of Rice: % Value 2018-2022
Table 70 LBN Brand Shares of Rice: % Value 2019-2022
Table 71 NBO Company Shares of Pasta: % Value 2018-2022
Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
Table 73 NBO Company Shares of Noodles: % Value 2018-2022
Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 76 Distribution of Rice by Format: % Value 2017-2022
Table 77 Distribution of Pasta by Format: % Value 2017-2022
Table 78 Distribution of Noodles by Format: % Value 2017-2022
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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