Staple Foods in Indonesia

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Indonesia?
  • Which are the leading brands in Staple Foods in Indonesia?
  • How are products distributed in Staple Foods in Indonesia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Indonesia

Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Indonesia

KEY DATA FINDINGS

Artisanal baked goods continue to gain popularity
Social media presence informs consumer shift to low calorie bread
Strong investment continues to push sales of Lotte Choco Pie
Baked goods sales to be influenced by price, trends from abroad and established and new consumer preferences
Online delivery to push development and growth in baked goods
The rise of artisanal baked goods via bakery cafés
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Indonesia

KEY DATA FINDINGS

Breakfast cereals continues to attract attention despite the opening up of more alternatives with the return to pre-pandemic lifestyles
Health and wellness concerns continue to push the consumption of breakfast cereals
Inflation and rising fuel prices affect the retail selling price and consumption of breakfast cereals
Higher imports of raw materials to feed producers of breakfast cereals
Social media to continue to thrive as a marketing avenue and develop as a sales channel
Local brands set to emerge via e-commerce and as lower-priced alternatives
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Indonesia

KEY DATA FINDINGS

Ramadan and Hari Raya celebrations boost sales of shelf stable fruit
Work flexibility, home study and home-cooking trend spur sales of frozen processed potatoes
Challenges to e-commerce in processed fruit and vegetables
Steady recovery of foodservice as restrictions lift and flows of local consumers and tourists improve
Rising popularity of unpackaged fruit and vegetables sold by weight
E-commerce struggles to take off in processed fruit and vegetables
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 39 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 40 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 41 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 42 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Indonesia

KEY DATA FINDINGS

Growing demand for processed meat and seafood as consumers resume pre-pandemic lifestyles
Companies drive consumer engagement via social media
Chilled and cold storage facilities and accessible locations favour convenience stores and supermarkets
Digital marketing continues to emerge as a key success factor for brands
Return to the workplace affords demand opportunities for processed meat, seafood and alternatives to meat
Vegan offer on the rise in line with the burgeoning health trend
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 51 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 52 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 53 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 54 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 55 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 56 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 57 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 58 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 59 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Indonesia

KEY DATA FINDINGS

“Mudik” boosts the demand for instant noodle cups and pouches
Healthier variants rise to the surface in rice and noodles
Private label consolidates presence in rice and shows signs of emerging in noodles
Health and wellness developments to add dynamism to rice
New and old traditional flavours to stimulate interest in instant noodles
Digital marketing to remain the most dynamic marketing strategy
Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 68 NBO Company Shares of Rice: % Value 2018-2022
Table 69 LBN Brand Shares of Rice: % Value 2019-2022
Table 70 NBO Company Shares of Pasta: % Value 2018-2022
Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
Table 72 NBO Company Shares of Noodles: % Value 2018-2022
Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 75 Distribution of Rice by Format: % Value 2017-2022
Table 76 Distribution of Pasta by Format: % Value 2017-2022
Table 77 Distribution of Noodles by Format: % Value 2017-2022
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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