Staple Foods in Estonia

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Estonia?
  • Which are the leading brands in Staple Foods in Estonia?
  • How are products distributed in Staple Foods in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Estonia

Staple foods in 2021: healthy food contributes staples
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2016-2021
Table 2 Sales of Staple Foods by Category: Value 2016-2021
Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Estonia

KEY DATA FINDINGS

Packaged flat bread sees growth as consumers switch to healthier formats
Frozen baked goods grow in demand
Eesti Pagar AS leads the category
Frozen cakes, sweet pies and tarts will demonstrate strong growth
Rising demand for packaged flat bread
Frozen baked goods face a positive outlook
Table 13 Sales of Baked Goods by Category: Volume 2016-2021
Table 14 Sales of Baked Goods by Category: Value 2016-2021
Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021
Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021
Table 19 Distribution of Baked Goods by Format: % Value 2016-2021
Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026
Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

Breakfast Cereals in Estonia

KEY DATA FINDINGS

Children's breakfast cereals help children get used to dairy products
Healthy food trend drives category development
Balti Veski AS led the market with growing trend
Easy-to-prepare family breakfasts maintain a positive trend
Children’s breakfast cereals will retain its popularity
Sports lifestyle contributes to development of foodservice
Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

Processed Fruit and Vegetables in Estonia

KEY DATA FINDINGS

Consumers seek seasonal vegetables all year round
Popularity of home baking contributes to category growth
Premia Tallinna Külmhoone AS leads thanks to affordable pricing
Reduction in home canning will stimulate demand for frozen fruit
New vegetable mixes to contribute to category development
Frozen fruit will be popular in foodservice
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

Processed Meat, Seafood and Alternatives To Meat in Estonia

KEY DATA FINDINGS

Vegetarianism drives shift to meat alternatives
Healthy eating stimulates development of chilled processed poultry
New Fitness series products helps HKScan Estonia to maintain leadership
Expansion of chilled processed poultry in marinades
Rising numbers of non-meat eaters will support sales
Chilled processed seafood is popular appetiser in foodservice
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
Table 54 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

Rice, Pasta and Noodles in Estonia

KEY DATA FINDINGS

Expanding range of sauces contributes to pasta growth
Japanese home cooking contributes to rice sales growth
Industria Agricola Carredana SA de CV leads rice category
Growing popularity of Italian cuisine will stimulate pasta sales
A wide range of rice in terms of calories will increase the target market audience
Popularity of Asian cuisine promotes development of foodservice
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
Table 61 NBO Company Shares of Rice: % Value 2017-2021
Table 62 LBN Brand Shares of Rice: % Value 2018-2021
Table 63 NBO Company Shares of Pasta: % Value 2017-2021
Table 64 LBN Brand Shares of Pasta: % Value 2018-2021
Table 65 NBO Company Shares of Noodles: % Value 2017-2021
Table 66 LBN Brand Shares of Noodles: % Value 2018-2021
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
Table 68 Distribution of Rice by Format: % Value 2016-2021
Table 69 Distribution of Pasta by Format: % Value 2016-2021
Table 70 Distribution of Noodles by Format: % Value 2016-2021
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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