Staple Foods in Denmark

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Denmark?
  • Which are the leading brands in Staple Foods in Denmark?
  • How are products distributed in Staple Foods in Denmark?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Denmark

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Denmark

KEY DATA FINDINGS

Retailers fix prices in response to challenging economic environment
Players launch healthier varieties to drive interest in bread
The return of workplace celebrations helps to sustain demand for cakes
Frozen baked goods looks set to tap into the demand for convenience
Consumers favour local ingredients but pricing will remain important
Flat bread on the rise as consumers embrace more exotic cuisines
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Denmark

KEY DATA FINDINGS

Price rises take their toll on retail volume sales in 2022
Consumers putting more thought into where their breakfast comes from
Health claims boost sales of breakfast cereals
On-the-go packaging could create new consumption occasions for breakfast cereals
Oats set to retain a key role in the market thanks to healthy image and affordable pricing
Private label should benefit from prevailing economic uncertainty
Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Denmark

KEY DATA FINDINGS

Despite declining sales players continue to invest in new product development
Consumers increasingly looking for products that are more sustainable
Quality, convenience and variety inspire new product launches
The Danish government looking to put beans on the menu
Processed potatoes unlikely to see significant growth
Convenience will remain a key sales driver while organics could add value
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Denmark

KEY DATA FINDINGS

Plant-based food remains the major trend in 2022
Tulip Food adds vegetables to its processed meat to present a healthier image
Barbeques and snack-sized portions driving demand
Bright outlook for meat and seafood substitutes as more consumers look to reduce their meat intake
Frozen food set to thrive while shelf stable products could suffer from less healthy image
Poultry and seafood set to take share from red meat thanks to healthier image
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Denmark

KEY DATA FINDINGS

Demand slumps in 2022 as prices climb dramatically
Healthier options help to reinvigorate interest in dried pasta
Noodles sees the entry of healthier options
Instant noodles set to bounce back from a difficult year
Chilled pasta offers potential thanks to quality and convenience
Rice could benefit from the entry of new, healthier and more interesting products
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 69 NBO Company Shares of Rice: % Value 2018-2022
Table 70 LBN Brand Shares of Rice: % Value 2019-2022
Table 71 NBO Company Shares of Pasta: % Value 2018-2022
Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
Table 73 NBO Company Shares of Noodles: % Value 2018-2022
Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 76 Distribution of Rice by Format: % Value 2017-2022
Table 77 Distribution of Pasta by Format: % Value 2017-2022
Table 78 Distribution of Noodles by Format: % Value 2017-2022
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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