Staple Foods in Norway

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Norway?
  • Which are the leading brands in Staple Foods in Norway?
  • How are products distributed in Staple Foods in Norway?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Norway

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Norway

KEY DATA FINDINGS

Baked goods volume sales decline as people resume busy lifestyles and spend less time at home
Private label leads bread as grocery retailers remain the preferred shopping channel
The health and wellness trend drives growth but also limits value sales
Slowed growth of retail volume sales expected as health trend negatively affects high-calorie categories
Bakeries and artisanal set to gain popularity as consumers exhibit preference for heritage
Growth of e-commerce expected due to convenience; food/drink/tobacco specialists set to recover
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Norway

KEY DATA FINDINGS

Slowdown in retail volume growth of breakfast cereals in 2022
Premium and gluten free cereals lead to unit price increases, whilst private label is also interesting to consumers
Lantmännen Cerealia remains dominant whilst private label gains share in ready-to-eat cereals
Slowed growth expected despite expected new product developments in muesli and granola and hot cereals
Healthy breakfast cereals set to benefit from growing interest in nutrition
E-commerce expected to grow through convenience trend
Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Norway

KEY DATA FINDINGS

Stagnant retail current value growth for processed fruit and vegetables due to resumption of cross-border trade
Added value through premiumisation and health benefits drives value growth
To maintain its leading position, private label imitates branded options
Increased home food consumption likely to increase sales despite strong competition from fresh food variants
Innovations set to focus on premiumisation and health benefits, led by private label
Frozen smoothie mixes set grow in popularity as consumers seek healthy convenient options
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Norway

KEY DATA FINDINGS

Slowdown in growth for processed meat and seafood in 2022 as cross-border trade resumes
Meat substitutes boom, appealing to consumers adapting their diets for health and wellness reasons
Processed seafood benefits as manufacturers adapt to attract younger consumers
Government initiatives expected to reduce meat and increase seafood consumption
Meat substitutes set for dynamic growth due to rising awareness of health and sustainability issues
Foodservice recovery expected as consumers set to indulge in eating out
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Norway

KEY DATA FINDINGS

Rice, pasta and noodles retail volume sales decline as Norwegians prepare fewer meals at home
Health and wellness-positioned pasta becomes the norm in Norway
Manufacturer brands increasingly challenged by private label
Plain noodles set to drive growth whilst heavy carb variants will see decreased demand from health-conscious consumers
Quinoa and barley a threat to rice, as consumers increasingly reach for low-calorie and high-protein options
E-commerce set to grow; disruption of instant noodles expected
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 69 NBO Company Shares of Rice: % Value 2018-2022
Table 70 LBN Brand Shares of Rice: % Value 2019-2022
Table 71 NBO Company Shares of Pasta: % Value 2018-2022
Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
Table 73 NBO Company Shares of Noodles: % Value 2018-2022
Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 76 Distribution of Rice by Format: % Value 2017-2022
Table 77 Distribution of Pasta by Format: % Value 2017-2022
Table 78 Distribution of Noodles by Format: % Value 2017-2022
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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This report originates from Passport, our Staple Foods research and analysis database.

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