In 2022, staple foods have pretty much fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges.
In 2022, Tanzania is experiencing an increase in GDP, largely due to the economic recovery of the COVID-19 pandemic. GDP growth is projected at 5% in 2022 and 6% in 2023 due to the improved performance in tourism, the reopening of trade corridors, and the country’s successful vaccination program.
The number of meals consumed per day tends to vary according to income level. While middle-income and high-income consumers will invariably have two or three meals per day, one meal per day is more common among low-income communities.
Tanzania has a young population as more than 60% of the population are below 30 years old while only 5% are above 65 years old. Women are the key consumers of cooking ingredients because they are considered to be the primary caretaker of the household.
In 2022, more consumers are shifting away from modern trade to the open market to shop for staple products. Even though many middle and upper-class consumers find shopping in modern trade channels more convenient, the open market is now more appealing as products are cheaper and considered fresher.
Over the forecast period, inflation will continue to be seen within staple foods especially as the fuel shortages continue on a global scale. This will therefore continue to impact how consumers shop for products, such as shopping in informal markets and search for lower-priced brands.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NOTE: Couscous, polenta and quinoa are excluded from staple foods.See All of Our Definitions
This report originates from Passport, our Staple Foods research and analysis database.
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