Contact lenses and solutions is expected to suffer a decline in current retail value, but not as steep a decline as in 2020. The consumer behaviours caused by the pandemic are still expected to linger in 2021, as COVID-19 infections remain high.
In general, branded players pushed their products via retailers. Training courses were also provided for retailers to ensure they were able to highlight product information and use suggested selling techniques.
In spite of lower current value sales, there is still plenty of new product launches, with some reacting to fears around COVID-19 with pertinent messaging. For example, Acuvue from Johnson & Johnson launched Acuvue Revita Lens multi-purpose disinfecting solution, with an easy-to-use flip top cap, and which kills 99.
By 2022, contact lenses and solutions is expected to move into positive territory in terms of constant value growth. All the same, the return to normality is likely to be slow.
New product innovation is expected in terms of meeting the needs for eyecare for the ageing population, both to correct myopia and presbyopia (an age-related condition where the eye’s lens does not change shape as easily as it once did). An example of this is Bausch & Lomb’s Bio True one day lenses for presbyopia.
E-commerce value sales are expected to account for a much larger proportion of value sales for contact lenses than for spectacles. Branded players have stepped-up their presence and activities via e-commerce and social media through wider availability and product reviews and aggressive promotions.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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