Another wave of COVID-19 hit Japan in early-2021 and the Japanese government announced a third state of emergency at the end of April. Restrictions on store operation were not as strong as in 2020, when the government declared a state-wide emergency and requested all store closed except for essential retailers.
According to Euromonitor International’s Health and Nutrition Survey, the level of concern regarding eye health among full-time working respondents in Japan notably increased in 2021. Consumers between the age of 30-44-years-old are the most aware of dry eyes.
Against the background of robust sales growth in 2021, domestic contact lenses manufacturers heavily invested in new businesses in order to expand their portfolios. After acquiring Sensimed AG in December 2019, Seed Co Ltd made another acquisition in April 2021, purchasing Universal View Co Ltd.
With continuous new product developments, contact lenses now cater to a wider consumer base, from teenagers diagnosed with myopia and starting to wear orthokeratology lenses to consumers in their 40s and 50s, who often start to feel uncomfortable with their vision due to presbyopia and switch to multifocal lenses. Previously it was common for younger and older generations to wear spectacles.
Many consumers in Japan shifted to e-commerce to purchase contact lenses over the review period and the COVID-19 pandemic only accelerated this shift. When purchasing contact lenses via e-commerce, consumers are typically requested to submit a prescription or enter the names of medical institutions where they have had a consultation with doctors.
Contact lenses manufacturers are increasingly sharing their vision, philosophy and contribution to the world with stakeholders. Menicon’s messages focused on the company’s dedication to animal welfare is one example.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Contact Lenses research and analysis database.
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