Competitive Landscape
Global Manufacturers Consolidate Dominance Amid Intense E-Commerce Price Competition
The contact lenses and solutions landscape in Poland remained highly concentrated in 2025, dominated by global manufacturers with Johnson & Johnson Poland Sp zoo leading at a stable retail value share of 29%. Following are Alcon Polska Sp zoo and CooperVision Poland Sp zoo holding 13% and 10% respectively, while Bausch Health Poland accounted for 7% value share.
Strategic Acquisitions Offer Growth Pathways for Key Players
The most notable acquisition impacting the eye care landscape in Poland was EssilorLuxottica’s finalisation of the Optegra acquisition in late 2025. Although this acquisition primarily expands EssilorLuxottica’s presence in ophthalmological services such as laser vision correction and cataract surgery, it signals a strategic intent to integrate vision care vertically.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Poland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Poland?
- How are products distributed in Contact Lenses and Solutions in Poland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Poland - Category analysis
Key Data Insights
Contact Lenses and Solutions Summary
Rising Incomes and Digitalisation Drive Sustained Growth in Contact Lenses and Solutions
Contact Lenses Lead Value Driven by Daily Disposables and Innovation
Leading Brands Leverage Innovation and Omnichannel Strategies to Boost Adoption and Loyalty
Rising Incomes and Premiumisation to Drive Growth Amid Population Decline
Daily Disposables and Myopia Control to Reshape Product Demand and Innovation
Myopia Control Offers Further Growth Opportunity
Global Manufacturers Consolidate Dominance Amid Intense E-Commerce Price Competition
Strategic Acquisitions Offer Growth Pathways for Key Players
E-Commerce Drives Growth as Offline Channels Shift to First-Time Buyers
Eyewear in Poland - Industry Overview
2026 Developments
Key Data Insights
Strong Growth Driven by Rising Consumer Expenditure and Innovation
Spectacles Drive Value Due to Technological and Educational Advances
Retail Innovation and Personalisation Enhance Consumer Experience and Product Appeal
Innovation and Trading up to Sustain Steady Growth with Shifting Category Dynamics
Optical Stores to Evolve into Experiential Destinations Enhancing Personalised Consumer Care
Competition to Intensify with Innovation and New Players Reshaping Consumer Choices
Leading Companies Leverage Scale, Innovation and Professional Endorsements
Optical Goods Stores Maintain Dominance While E-Commerce Accelerates Growth
Digital Innovation and Professional Care Shape Consumer Buying Experiences
Kodano Optyk and Alensa Innovate Retail Formats to Capture Evolving Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Contact Lenses and Solutions
-
-
- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
-
- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!