Contact Lenses and Solutions in Indonesia

PROSPECTS

Widespread use of gadgets fuelling rise in myopia, and lenses lack the technology to block harmful blue ray

Intense gadget usage in Indonesia and rising awareness of the potential dangers of blue ray is helping to boost spectacles sales. Consequently, this trend is negatively impacting demand for contact lenses, particularly clear brands.

Korean “big-eye” trend boosting daily disposable lenses sales

Demand for daily disposable lenses continues to rise among Indonesian consumers, with daily cosmetics contact lenses proving particularly popular. This trend can be attributed to the fact that such lenses are considered to be more hygienic and safer for eyes.

Contact lenses solutions in a range of sizes offer strong growth potential

A growing number of Indonesian consumers are travelling regularly, with demand for small-size travel friendly contact lenses solutions consequently rising. As a result, a growing number of contact lenses wearers are opting for both large and small sized solutions.

COMPETITIVE LANDSCAPE

International brands remain in pole position as consumers opt for trusted names

International brands continue to lead contact lenses sales in Indonesia, with consumers typically having more trust in foreign brands. The majority of value sales are generated by international brands such as Acuvue Oasys, SoftVue and Freshlook.

Manufacturers seek collaborations as brand influencers increasingly key to boosting demand

The domination of leading players in this area can partly be attributed to the use of beauty influencers, which are hugely popular among Indonesian consumers. Leading cosmetics contact lenses brands such as Pose and Eyelovin regularly collaborate with beauty influencers or use them as brand ambassadors.

Internet retailers continue to gain sales share with generous price promotions

The internet retailing channel has been gaining value share in contact lenses and solutions. Major optical shops in Indonesia such as Optik Seis continue to sell their products online.

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