Retail current value sales of contact lenses and solutions declined sharply during 2020. Restrictions on movement meant that Indonesians spent much more time at home during the year, with some people working from home.
Even before the onset of COVID-19, e-commerce had emerged as a small but significant distribution channel for contact lenses and solutions. As they are a very small, relatively high value item that is quite robust, contact lenses are very well suited to e-commerce.
Johnson & Johnson Indonesia PT will continue to dominate contact lenses during 2021, with its Acuvue Oasys, Acuvue Oasys 1-Day and 1-day Acuvue brands backed by significant marketing activity. Johnson & Johnson has a longstanding presence in Indonesia, with a strong brand reputation and a steady stream of new product launches.
The rate of growth in retail current value sales of contact lenses and solutions will accelerate steadily over the course of the forecast period. An anticipated post-pandemic economic rebound will play a significant role in this, and demand growth will also be supported by urbanisation and an expanding population.
A revival in international tourism during the first half of the forecast period will also help to boost demand for contact lenses. In June 2021, the government announced that it was planning to reopen the country’s three most popular tourist islands (Bali, Batam and Bintan) to international visitors the following month.
E-commerce will continue to grow in importance as a distribution channel for contact lenses during the forecast period due to its convenience and competitive pricing, eating into the retail value share of optical shops. More broadly, internet access speeds are getting faster, smartphones are becoming more ubiquitous, and local consumers are becoming more comfortable shopping online.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Contact Lenses research and analysis database.
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