Myopia is becoming an increasingly concerning eye health issue, with over one billion people currently diagnosed with the condition around the world. Reports from Vision2020 Australia show that myopia is expected to be present among 50% of the global population by 2050.
While correcting vision is the main function of contact lenses, there are other factors as to why a consumer might choose these eyewear products over spectacles. These reasons will be the key point of difference between the two categories and should be used as tools to encourage a higher number of consumers to trial contact lenses instead of spectacles.
E-commerce is set to gradually gain further share from optical goods stores in terms of distributing contact lenses and solutions over the forecast period. In particular, the channel is estimated to hold 45% value share within contact lenses compared to 50% for optical goods stores by 2028.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.See All of Our Definitions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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