The incidence of myopia, or struggling to see from a distance, is increasing in Australia, with predictions for this condition to become more widespread over the forecast period. Failing eyesight has also been exacerbated by prolonged additional exposure to digital screens as many Australians worked, studied and socialised online during the pandemic and associated lockdowns.
Local consumers tend to prefer contact lenses when they are outside of the home and participating in activities such as sport. They are also preferred when driving, and since Australians are hesitant to return to crowded public transport services, the amount of time spent by Australians driving over the forecast period is expected to remain high.
The combination of growing prevalence of spectacles in Australia, the increase in stylish designs of spectacle frames at affordable price points, and the generational philosophy of Generation Z and millennials to distance themselves from traditional stigmas, means that fewer vision-impaired Australians will feel obliged to choose contact lenses over spectacles, except in certain circumstances such as outdoor activities and driving. In addition, some consumers find wearing contact lenses for prolonged periods to be uncomfortable, and therefore may purchase spectacles to wear when relaxing at home.
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Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.See All of Our Definitions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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