The incidence of myopia, or struggling to see from a distance, is increasing in Australia, with predictions for this condition to become more widespread over the forecast period. Failing eyesight has also been exacerbated by prolonged additional exposure to digital screens as many Australians worked, studied and socialised online during the pandemic and associated lockdowns.
Local consumers tend to prefer contact lenses when they are outside of the home and participating in activities such as sport. They are also preferred when driving, and since Australians are hesitant to return to crowded public transport services, the amount of time spent by Australians driving over the forecast period is expected to remain high.
The combination of growing prevalence of spectacles in Australia, the increase in stylish designs of spectacle frames at affordable price points, and the generational philosophy of Generation Z and millennials to distance themselves from traditional stigmas, means that fewer vision-impaired Australians will feel obliged to choose contact lenses over spectacles, except in certain circumstances such as outdoor activities and driving. In addition, some consumers find wearing contact lenses for prolonged periods to be uncomfortable, and therefore may purchase spectacles to wear when relaxing at home.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!