The influence of social media is encouraging more younger consumers to focus on their looks and image, which is likely to remain a significant driver for the rising demand for contact lenses during the forecast period. Manufacturers are also focusing on younger consumers amid rising concerns of early vision problems amongst this consumer base as a result of screen exposure.
Manufacturers are committed to driving sales of daily disposable contact lenses, but are also aware of the growing concern among the Dutch of the environmental impact of their purchase choices. Companies are launching more campaigns in 2023 designed to ensure that products meet the minimum requirements regarding recycling.
The new market emerging in eyewear with increased promotion are eye drops that aim to alleviate the symptoms of dryness and irritation, and contribute to preventing the progression of myopia. Alcon is actively promoting its Systane Ultra and Systane Complete drops that help to hydrate eyes following extended digital screen exposure, while Bausch & Lomb has increased the distribution and promotion of its Vidisan brand in 2023.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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