Contact Lenses and Solutions in Canada

PROSPECTS

Eye health awareness favourable for sales of contact lenses and solutions

The incidence of myopia is increasing among younger generations of Canadians. One recent study published in the journal Eye and conducted by the by the Centre for Ocular Research & Education (CORE) and the Canadian National Institute for the Blind found increases in rates of myopia among children aged six and 13.

Convenience rules as consumers favour daily disposables

Canadians are still gravitating towards daily disposable lenses and mainly because of the convenience these offer. Consumers are happy to use and throw away their dailies, without having to worry about losing a lens, cleaning the lenses or the potential health risks of improperly stored and cleaned lenses.

Lifestyle trends mean more screen time and more scope for sales of contact lenses

Digital lifestyles are the norm now for many Canadians and this has led to increased levels of screen time for many, including younger consumers. With extended screen time on smartphones, tablets and PCs comes increased incidence of eye strain and potential eye problems.

COMPETITIVE LANDSCAPE

Johnson & Johnson maintains its strong lead with new product developments

Johnson & Johnson Vision Care continues to lead contact lenses, benefiting from its constant focus on new launches that offer convenience real benefits, often in terms of convenience. Activity towards the end of the review period included the Canadian launch of 1-Day Acuvue Oasys contact lenses for astigmatism, a daily disposable contact lens with numerous proprietary design improvements.

Leading players target consumers with myopia, offering convenience

Launching products targeting consumers with myopia was a common theme among players in contact lenses in 2018. Among new products on offer were Cooper Vision’s CooperVision MiSight® 1 day contact lens.

Competition bureau flexes its muscle, implications for the competitive environment

Towards the end of the review period, the Canadian Competition Bureau announced that it would encourage online competition in the eyewear industry. In doing so, it noted the lower prices available to consumers through online sales and also encouraged decision-makers to include competitive considerations when revising eyewear sales regulatory frameworks.

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