Contact Lenses and Solutions in Brazil

PROSPECTS

Contact lenses growth will continue to be driven by DD and FRP categories

Even though daily disposable lenses (DD) is the category in the spotlight, enjoying most of the industry’s investments in innovations and communication efforts, this is still a more expensive category for frequent users. In addition, not all major manufacturers offer a wide variety of DD options, while frequent replacement lenses (FRP) is the category with more options easily found among practically all brands, especially among monthly products.

Daily disposables projected to see the fastest forecast period growth

Daily disposables is the category that sees more innovations globally and consequently there has been a growing number of options available in the Brazilian market in recent years. However, the higher price point per item makes it more expensive for frequent users in the long term and results in concentrated consumption among higher socioeconomic users and infrequent users.

Brazilian eyewear market still has large untapped growth potential

According to Euromonitor International’s data on eye health indicators, Brazil has the fifth biggest population with hyperopia and myopia and the seventh biggest population with presbyopia. However, in terms of per capita consumption of contact lenses, Brazil is much lower down the rankings.

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil maintains its leadership

Johnson & Johnson reinforces the strong awareness of its traditional brand Acuvue with communication efforts, especially in social media, through make-up bloggers, digital influencers and celebrities endorsing the brand and emphasising its features. The vast number of Acuvue versions and the campaigns broadcast on TV over the years also represent an advantage in comparison with competitors, helping to maintain its status as the most popular option in the category.

Solótica remains the second player in 2018

Solótica Indústria e Comércio Ltda remains the most important local player within contact lenses in Brazil. The manufacturer’s focus is conventional lenses, a category in which it accounts for almost three quarters of value sales.

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