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Learn moreAug 2020
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As e-commerce is still very weak in eyewear in Brazil, contact lenses are predominantly sold through physical optical shops. Thus, the categories that require more visits to stores were being most affected by the quarantine periods in 2020.
The limited shelf space in most optical shops frequently sees these retail outlets work with only one brand, commonly the one with the strongest brand awareness, a position traditionally occupied by Johnson & Johnson’s Acuvue brand. Not only can the brand count on more aggressive communication campaigns, but it also has a long-term relationship with ophthalmologists, important influencers in the process of a person choosing their first contact lenses.
Recently launched lines have seen other important players gaining more relevance in the category. Bausch & Lomb has recently been promoting its Lunare line of coloured lenses, which are simultaneously correction lenses, bringing a more fashion-based approach to its product mix.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses and Solutions industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses and Solutions industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Contact Lenses and Solutions market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.