The emergence of COVID-19 in Brazil saw an intense popularization in the use of face masks as the main preventive measure against the risk of contagion. However, this new accessory imposed new challenges pertaining to the comfortableness of wearing of spectacles.
The emergence of the pandemic intensified the level of consumer attention paid to categories connected to health, wellbeing, and prevention. In turn, aesthetic features have become less of a priority to consumers in many categories.
In general, Brazilians do not have easy access to technical information regarding the importance of contact lens solutions. Traditionally, ophthalmologists have delegated this educational task to industry players.
The increasing concerns related to health, wellness and hygiene will shape new developments in contact lenses and solutions in the forecast period. Daily disposable lenses (DD) is set to post the fastest current value CAGR in the forecast period and see the most new launches.
The strategies of major players regarding distribution and communication will remain limited by very restrictive legislation in Brazil. While in other countries consultations can be made directly in optical shops, Brazilian consumers need to work with an ophthalmologist to identify their needs and receive a prescription for contact lenses.
A global trend of the degradation of children’s’ eye health is being observed as the use of smartphones and tablets has accelerated. The same phenomenon is already being seen in Brazil, but targeting children as consumers is a strategic choice that faces regulatory barriers.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Contact Lenses research and analysis database.
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