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Country Report

Contact Lenses and Solutions in

Contact Lenses and Solutions in Brazil

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Categories with higher frequency of purchases suffer the biggest COVID-19 impact in the short term

As e-commerce is still very weak in eyewear in Brazil, contact lenses are predominantly sold through physical optical shops. Thus, the categories that require more visits to stores were being most affected by the quarantine periods in 2020.

Acuvue maintains the leadership with the strongest awareness and distribution reach

The limited shelf space in most optical shops frequently sees these retail outlets work with only one brand, commonly the one with the strongest brand awareness, a position traditionally occupied by Johnson & Johnson’s Acuvue brand. Not only can the brand count on more aggressive communication campaigns, but it also has a long-term relationship with ophthalmologists, important influencers in the process of a person choosing their first contact lenses.

Bausch & Lomb and CooperVision benefit from novelties while Solótica leads in conventional lenses

Recently launched lines have seen other important players gaining more relevance in the category. Bausch & Lomb has recently been promoting its Lunare line of coloured lenses, which are simultaneously correction lenses, bringing a more fashion-based approach to its product mix.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses and Solutions industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses and Solutions industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses and Solutions in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Do spectacle frames create more sales than spectacle lenses in Brazil?
Which type of spectacles do we spend more on – men’s, women’s or children’s?
How are independent opticians coping with the emergence of health and beauty multiples?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Contact Lenses and Solutions market research database.

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Contact Lenses and Solutions in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Categories with higher frequency of purchases suffer the biggest COVID-19 impact in the short term

Acuvue maintains the leadership with the strongest awareness and distribution reach

Bausch & Lomb and CooperVision benefit from novelties while Solótica leads in conventional lenses

RECOVERY AND OPPORTUNITIES

In the long term daily disposable lenses and frequent replacement lenses will be most dynamic again

Fragmented optical shops channel undergoing a consolidation process, with many closures possible post-COVID-19

Advanced research brings very positive prospects with new functionalities for contact lenses

CATEGORY DATA

Table 1 Sales of Contact Lenses by Category: Volume 2015-2020
Table 2 Sales of Contact Lenses by Category: Value 2015-2020
Table 3 Sales of Contact Lenses by Category: % Volume Growth 2015-2020
Table 4 Sales of Contact Lenses by Category: % Value Growth 2015-2020
Table 5 Sales of Contact Lens Solutions: Value 2015-2020
Table 6 Sales of Contact Lens Solutions: % Value Growth 2015-2020
Table 7 Sales of Contact Lenses by Type: % Value 2015-2020
Table 8 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020
Table 9 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020
Table 10 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020
Table 11 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020
Table 12 NBO Company Shares of Contact Lenses: % Value 2015-2019
Table 13 LBN Brand Shares of Contact Lenses: % Value 2016-2019
Table 14 Distribution of Contact Lenses by Format: % Value 2015-2020
Table 15 Distribution of Contact Lens Solutions by Format: % Value 2015-2020
Table 16 Forecast Sales of Contact Lenses by Category: Volume 2020-2025
Table 17 Forecast Sales of Contact Lenses by Category: Value 2020-2025
Table 18 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 20 Forecast Sales of Contact Lens Solutions: Value 2020-2025
Table 21 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025

Eyewear in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

Table 22 Sales of Eyewear by Category: Volume 2015-2020
Table 23 Sales of Eyewear by Category: Value 2015-2020
Table 24 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 25 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Eyewear: % Value 2015-2019
Table 27 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 28 Distribution of Eyewear by Format: % Value 2015-2020
Table 29 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 30 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 31 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 32 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

Megatrends

Country Report

Contact Lenses and Solutions in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Categories with higher frequency of purchases suffer the biggest COVID-19 impact in the short term

Acuvue maintains the leadership with the strongest awareness and distribution reach

Bausch & Lomb and CooperVision benefit from novelties while Solótica leads in conventional lenses

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Contact Lenses and Solutions in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Categories with higher frequency of purchases suffer the biggest COVID-19 impact in the short term

Acuvue maintains the leadership with the strongest awareness and distribution reach

Bausch & Lomb and CooperVision benefit from novelties while Solótica leads in conventional lenses

RECOVERY AND OPPORTUNITIES

In the long term daily disposable lenses and frequent replacement lenses will be most dynamic again

Fragmented optical shops channel undergoing a consolidation process, with many closures possible post-COVID-19

Advanced research brings very positive prospects with new functionalities for contact lenses

CATEGORY DATA

Eyewear in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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