In Q1 2021, global brand owner Alcon introduced its Precision1 daily disposable contact lens. This product is particularly appealing to consumers because it uses technology that delivers a greater amount of moisture at the lens surface, thereby providing extra comfort and extra performance.
In 2020, people spent more time on their digital devices, with this continuing into 2021. Eye doctors have suggested that this will likely contribute to the worsening of eye conditions, particularly myopia, and consequently boost longer term demand for eyewear products such as contact lens and solutions.
Consumers of contact lenses in the United Arab Emirates are primarily concerned about quality, and, as such, well-known established international brands, like 1-Day Acuvue and Biomedics, have deep roots in the market. Johnson & Johnson continues to lead contact lenses and solutions in 2021, with its well-positioned Acuvue range, known for its high quality and comfort.
United Arab Emirates consumers are increasingly opting for daily disposable contact lenses over frequent replacement lenses. This is expected to continue throughout the forecast period as increased working from home requires fewer occasions for consumers to wear lenses.
Consumers are still anxious about the future, and consumer confidence has taken a hit, making many consumers more price conscious. However, due to the nature of contact lenses, and the perception that they are medical tools rather than a discretionary purchase, price is not as major a factor as in other categories.
To convert contact lens sceptics, companies will need to find ways to make the product less intimidating by leveraging technology. For example, global brand owner Alcon’s new program supports consumers who buy their new product Precision1 daily disposable contact lenses.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Contact Lenses research and analysis database.
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