Contact Lenses and Solutions in the United Arab Emirates

PROSPECTS

Daily disposable lenses most dynamic

Daily disposable lenses enjoy consumer preference for reasons such as the wide availability of samples for customers to trial as well as through recommendations by opticians. In a climate such as the United Arab Emirates, where the wind blows sand into the eyes, daily disposable lenses are less prone to infection.

Online competition intensifies

Online sales of contact lens are gaining in popularity as consumers in the United Arab Emirates are technologically savvy and are using the internet to compare prices. Online retailers have increased their marketing activities and tend to offer products at much cheaper prices than bricks-and-mortar optical shops.

Contact lenses popular with fitness-focused consumers

The United Arab Emirates, like many other markets, is seeing a boom in health and wellness, which means that more and more young people are dedicating time and resources to exercising. In this regard, many exercising users of eyewear opt for contact lenses over spectacles, as the latter can be a greater hindrance when exercising.

COMPETITIVE LANDSCAPE

Johnson & Johnson remains the clear leader in contact lenses

In line with historical trends, Johnson & Johnson led contact lenses in 2018. Its well-positioned Acuvue brand fuels the company’s success, with this product line known for its high quality and comfort.

Internet retailing is growing; but optical shops dominant

Distribution is dominated by optical shops in the United Arab Emirates, but internet retailing continues to gain share. For example, sites like souq.

International brands dominate

Consumers of contact lenses in the United Arab Emirates are primarily concerned about quality and, as a result, the owners of well-known established international brands have deep roots in the marketplace, such as Johnson & Johnson Inc, Novartis AG and The Cooper Cos Inc. There are no local manufacturers in this category, with the closest regional player being Kuwait-based Bella Contact Lenses, known for offering coloured contacts to Arab consumers.

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