Contact lenses is set to continue recording steady growth over the forecast period in retail volume terms, with sales projected to continue benefiting from a growing consumer base. Italians are increasingly choosing to wear contact lenses over spectacles for aesthetic reasons, with this being especially true among younger consumers, some of whom look to avoid the use of spectacles where possible.
Multifocal daily disposable lenses have strong growth potential in Italy due to the high and growing numbers of Italians suffering from presbyopia and the still low penetration of contact lenses being used to correct this condition. Multifocal lenses are the ideal contact lenses for treating presbyopia as they are structured with a smooth transition from the far and near view, giving consumers the ability to easily focus on near and far objects, in a similar way to progressive lenses.
Retail e-commerce accounts for a larger share of distribution within contact lenses compared to the other eyewear categories. After a jump in sales in 2020 due to the impact of COVID-19, retail e-commerce continued to grow in 2021 and 2022 and looks set to record a further increase in its share in 2023.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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