Contact lenses and solutions has picked up relatively quickly from the COVID-19 slump, with the overall category starting to see some recovery once the pandemic stabilised and bricks-and-mortar stores resumed operations. Thus, it continues to record a healthy growth momentum entering 2021, with the COVID-19 impact fairly minimal and consumers’ social and work lives largely undisrupted.
Cosmetic contact lenses continue to enjoy healthy growth in China, echoing the rising diversity in eye make-up in the country. Larger and brighter eyes are still the beauty standards amongst consumers in terms of aesthetic perceptions, and cosmetic contact lenses are very effective in creating such effects.
As Chinese consumers’ disposable income is rising, and paying attention to personal wellness and eye health is reaching new heights, the premiumisation trend is also being spotted in contact lenses. Contact lenses that are made of silicone hydrogel are gradually gaining share in China, as silicone hydrogel is an advanced type of soft material that combines enhanced oxygen permeability with water content for optimal comfort and eye health.
Even though the top five leading players dominate contact lenses in China, the category is likely to become more fragmented in the forecast period as new players and more direct-to-consumer brands enter the market. Many of the players, such as Moody, are domestic cosmetic contact lenses companies.
Contact lenses do not merely function as a way to correct vision; brands and manufacturers are also striving to infuse more benefits to contact lenses in order to enhance their functionality. For example, they have utilised hyaluronan in contact lens preservative and rinsing solutions to enhance lens moisture.
E-commerce held a sizeable and rapidly rising share of contact lenses in 2020, boosted by the offline slump evoked by COVID-19. The global pandemic has propelled e-commerce penetration in China.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Contact Lenses research and analysis database.
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