Competitive Landscape
Leading Companies Consolidate Position Amid Rising Private Label Competition
The contact lenses and solutions landscape in Sweden remained highly concentrated, dominated by a handful of international manufacturers in 2025. Synsam Group Sweden AB led with 21% of share through frequent replacement lenses such as Biofinity, followed by CooperVision Nordic AB with 16%, and Alcon Nordic A/S with 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Sweden?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Sweden?
- How are products distributed in Contact Lenses and Solutions in Sweden?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Sweden - Category analysis
Key Data Insights
Contact Lenses and Solutions Summary
Steady Growth Driven by Consumer Expenditure and Population Expansion
Contact Lenses Dominate Value as Private Label Drives Premium Growth
Myopia Control Adoption and Omnichannel Retail Emerges as Key Growth Drivers
Opticians and Manufacturers to Drive Steady Growth with Premium Lenses
Optical Chains Expand Private Label Lenses to Capture Loyal Customers
Omnichannel Purchasing to Combine Professional Care with Online Convenience
Leading Companies Consolidate Position Amid Rising Private Label Competition
Health and Beauty Specialists Lead Sales as Optical Goods Stores Expand
Retail E-Commerce Grows with Convenience and Integrated Retailer Platforms
Eyewear in Sweden - Industry Overview
2026 Developments
Key Data Insights
Contact Lenses Lead Volume While Spectacles Drive Value Growth Supported by Rising Consumer Spending
Rodenstock’S Biometric Lenses Exemplify How Personalisation Drives Premium Growth and Differentiation
Synsam’S Subscription Model Boosts Private Label Growth Amid Rising Clinical Focus on Myopia Control
Value Growth Expected as Premiumisation and Functional Upgrades Drive Sweden's Eyewear
Integration of Digital Tools with Optician Expertise to Shape Omnichannel Retail
Function-Led Innovation Projected to Drive Premium Growth and Differentiation
Leading International Players Sustain Strength Amid Stable Competitive Landscape
Optical Goods Stores Lead Eyewear Sales in Sweden
Retail E-Commerce Gains Traction as a Preferred Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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