Colour cosmetics lenses are seeing a notably strong penetration rate in Malaysia, with the aggressive launch of new products focused on novel patterns and designs, and this is set to continue during the forecast period. Young women, in particular, increasingly perceive cosmetic contact lenses as a method of enhancing their appearance.
Consumers purchasing contact lenses are seeking more in the way of value-added benefits provided by brands players or retailers. For example, the MyAcuvue app was recently launched by Acuvue Malaysia, bringing a personalised rewards system and privileges to customers based on each individual’s needs.
While optical goods stores will remain the dominant distribution channel for contact lenses, the pandemic has resulted in an upturn in demand through e-commerce, a trend which is predicted to continue into the forecast period as many players are choosing to adopt an omnichannel strategy to push online sales and maintain direct communication with consumers. Leading brand, Acuvue, for instance, now offers its Home Delivery service which allows customers to restock their contact lens requirements without heading to physical optical shops, although the service is only valid for a minimum of two boxes of Acuvue contact lenses and if a prescription has been made within six months at participating outlets.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!