Contact Lenses and Solutions in Spain

PROSPECTS

Higher incidence of myopia and presbyopia supports sales

During the latter years of the review period, the penetration of electronic devices rose sharply in Spain, particularly following the country’s recovery from the severe economic crisis it faced at the beginning of the review period. This was especially the case with smartphones, which has a particularly high penetration rate.

Alternative treatments for eye problems limit growth

During the recent economic problems, many consumers wore their contact lenses for longer than was recommended. However, the Spanish economy continues to strengthen, and unemployment is seeing a declining trend.

Increasingly active Spaniards prefer contact lenses for comfort

As was already seen over the review period, Spaniards are adopting more active lifestyles and including more sport and other activities in their daily lives. As a consequence, they are increasingly choosing contact lenses at the expense of glasses, as many people consider them more comfortable to wear whilst playing sport.

COMPETITIVE LANDSCAPE

Innovation concentrates on younger users of digital screens

New product developments within contact lenses and solutions have been concentrated on launches for consumers who are exposed to digital screens, such as Ultra by Bausch & Lomb. This is a product which maintains the moisture in the eyes and features high oxygen transmission, ensuring eye comfort and health, as well as excellent vision.

Multinationals lead, but a local company grows through individualisation

As in 2017, in 2018 contact lenses and solutions continued to be dominated by international players, with the three leading players remaining CooperVision Iberia, Bausch & Lomb España and Johnson & Johnson. CooperVision saw the highest sales increase in every year of the review period, and therefore saw a continuous increase in its value share.

Growth for private label as consumers value experiences

The importance of private label continues to grow in contact lenses in Spain. As Spaniards are increasingly allocating more resources to experiential activities, they are constantly looking for ways to achieve the best value for money in all areas of their lives.

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