Contact Lenses and Solutions in Spain

PROSPECTS

Spaniards adopting more active lifestyles

A growing number of Spanish consumers are adopting a more active lifestyle. According to the latest report from the Ministry of Education, Culture and Sport in 2016 with regard to participation in sport, more than 53% of Spaniards practiced 15 different sports either on a regular or sporadic basis.

Stronger demand expected

During the latter years of the review period the penetration of electronic devices rose sharply in Spain, particularly following the country’s recovery from the severe economic crisis it faced at the beginning of the review period. This was especially the case with smartphones.

The economic factor

In 2018, the Spanish economy continued to strengthen, while the rate of unemployment fell to 14% according to Euromonitor International’s estimates. This resulted in Spaniards becoming more willing to spend additional money on taking care of themselves.

COMPETITIVE LANDSCAPE

Contact lenses in international hands

Global players continued to lead the contact lenses competitive landscape in Spain in 2017. Bausch & Lomb España, CooperVision Iberia, Johnson & Johnson and Alcon Cusí together accounted for the bulk of value sales.

Value-for-money products lead

The poor economic situation in the country at the beginning of the review period resulted in a marked conservative attitude towards spending on certain items, with many instead preferring to invest in experiences. This has resulted in consumers continuing to look for the best value-for-money products, in turn supporting the performance of private label ranges within eyewear and contact lenses in particular.

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