The pandemic restrictions, including extended home seclusion and the closure of schools and offices, has led to consumers spending more time indoors and at home. The limited time spent in front of other people has reduced the need to be glasses-free and, whilst restrictions remain consumers are eschewing frequent use of contact lenses.
The economic repercussions of the pandemic have resulted in increased caution towards spending. Many consumers have faced a decrease in disposable income with these consumers largely opting to limit their purchases to the essentials.
During the 2-month long circuit breaker lockdown from April to June 2020 in Singapore, consumers spent more hours at home for work (due to office closures), study (due to school closures) and during leisure time. This has led to an exponential increase in time spent on digital devices and staring at screens.
The pandemic has prompted contact lenses manufacturers and retailers to embrace digitalisation and ramp up online engagement strategies. One prominent strategy is the use of Augmented Reality (AR) technology to facilitate virtual try-ons.
Given the fast-growing and optimistic outlook of contact lenses in Singapore, it is expected that there will be increased competition between players as they vie for a stronger share of the category. This is likely to stimulate new product development and strong marketing campaigns, boosting awareness of the category.
The Singapore government has stringent restrictions regarding the sale of contact lenses online and all contact lenses must be prescribed and dispensed by registered optometrists or contact lens practitioners. As such, it is unadvisable for consumers to purchase from non-authorised sellers via e-commerce without first consulting qualified optometrists or contact lenses practitioners.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Contact Lenses research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page