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Learn moreAug 2020
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The steady growth enjoyed by contact lenses and solutions in 2019 was decimated by the onset of the global pandemic with sales at constant 2020 prices set to fall dramatically in 2020 as a whole. Demand for these products was annihilated by home seclusion in the second quarter of the year, during which consumers took less interest in their appearance as they were unable to socialise or go to work.
Bausch & Lomb Eyecare (India) Pvt Ltd experienced slower growth in 2019 following the impact of the introduction of the Goods and Services Tax (GST). As it continued to comeback from this situation and display stronger growth, the company launched a new marketing campaign featuring Bollywood actress Nargis Fakhri to create brand recall and develop a newer client base.
Optical shops has traditionally been the largest channel from where consumers prefer to purchase their contact lenses. This is largely because consumers prefer visiting an optician to ensure that they make the right product purchase.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses and Solutions industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses and Solutions industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses and Solutions in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Contact Lenses and Solutions market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.