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Learn moreAug 2020
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Previously enjoying steady demand in Switzerland due to the convenience and perceived hygienic options offered by daily disposable lenses, the dominant volume category, contact lenses and solutions was notably impacted by the emergence of COVID-19 and the country’s response through strict lockdown measures, resulting in strong declining sales. Daily disposable lenses was the most negatively affected as consumers spent longer periods at home, and therefore with limited socialising occasions, younger generations (which are the main driver of sales) were less concerned about investing in their appearance, opting to wear spectacles whilst in the home environment.
Johnson & Johnson AG strengthened its leadership of contact lenses in 2019, a fairly concentrated competitive landscape, due to the strong performance of its brand Acuvue Oasys within frequent replacement lenses, in addition to its daily disposable lenses portfolio which includes 1-Day Acuvue TruEye and 1-Day Acuvue Moist. The player’s performance is supported by its growing presence within the dynamic distribution channel of e-commerce on websites such as Mister Spex, linsensuppe.
While optical shops remained the dominant distribution channel for contact lenses and solutions going into 2020 as many consumers visit these outlets for eye tests, in addition to discussing their prescription and various options available to them, it was already starting to feel increasing pressure from e-commerce as a viable alternative where consumers could find competitive prices through special promotional deals and be able to order multiple products, while still being able to obtain advice online. However, the emergence of COVID-19 in 2020, and the government’s response through various lockdown measures resulted in the closure of many non-essential stores, in addition to concerns amongst consumers about contracting the virus outside of their home environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses and Solutions industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses and Solutions industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses and Solutions in Switzerland market research report includes:
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This industry report originates from Passport, our Contact Lenses and Solutions market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.