Contact Lenses and Solutions in Switzerland

2020 IMPACT

Longer periods of time spent at home during lockdown due to COVID-19 negatively impact demand for contact lenses

Previously enjoying steady demand in Switzerland due to the convenience and perceived hygienic options offered by daily disposable lenses, the dominant volume category, contact lenses and solutions was notably impacted by the emergence of COVID-19 and the country’s response through strict lockdown measures, resulting in strong declining sales. Daily disposable lenses was the most negatively affected as consumers spent longer periods at home, and therefore with limited socialising occasions, younger generations (which are the main driver of sales) were less concerned about investing in their appearance, opting to wear spectacles whilst in the home environment.

Johnson & Johnson strengthens leadership of contact lenses in 2019 with wide product portfolio and strong distribution

Johnson & Johnson AG strengthened its leadership of contact lenses in 2019, a fairly concentrated competitive landscape, due to the strong performance of its brand Acuvue Oasys within frequent replacement lenses, in addition to its daily disposable lenses portfolio which includes 1-Day Acuvue TruEye and 1-Day Acuvue Moist. The player’s performance is supported by its growing presence within the dynamic distribution channel of e-commerce on websites such as Mister Spex, linsensuppe.

E-commerce continues to gain value share in 2020 although value sales decline in line with category’s performance during lockdown

While optical shops remained the dominant distribution channel for contact lenses and solutions going into 2020 as many consumers visit these outlets for eye tests, in addition to discussing their prescription and various options available to them, it was already starting to feel increasing pressure from e-commerce as a viable alternative where consumers could find competitive prices through special promotional deals and be able to order multiple products, while still being able to obtain advice online. However, the emergence of COVID-19 in 2020, and the government’s response through various lockdown measures resulted in the closure of many non-essential stores, in addition to concerns amongst consumers about contracting the virus outside of their home environment.

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