Following the small recovery that will be witnessed in 2022, it is expected that the category will see major growth and a rebound to pre-pandemic levels in 2023 as consumer behaviours normalise in the aftermath of the pandemic. Taiwanese people will quickly resume activities outside of the home, allowing contact lenses will regain popularity through their aesthetic and practicality (in contrast to spectacle frames which can get in the way, particularly when taking part in sport).
Over the review period, the category share of silicone hydrogel contact lenses was much less than that of hydrogel ones since such products require more advanced techniques to develop silicone hydrogel lenses that are high enough quality to allow distribution. However, the demand is gradually expanding with many consumers who have tried such products starting to advocate for them online.
In the forecast period, whilst optical shops are anticipated to remain the dominant channel in terms of current value share, the intensifying competition means that availability will continue to expand through other channels. For example, drugstores/parapharmacies are becoming more popular as the channel focuses on more affordable brands and the convenience trend, allowing consumers to purchase their eye products at the same time as purchases other beauty products or medicines.
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Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.See All of Our Definitions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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