Contact Lenses and Solutions in Taiwan

PROSPECTS

Daily disposable lenses records robust growth due to hygienic and safe image

Daily disposable lenses remain the fastest-growing products in contact lenses due to the products’ convenient-to-use features and new product innovations. Due to busy lifestyles, daily disposable lenses, which avoid the need for the daily routine of cleansing lenses, are the first choice for many consumers in Taiwan.

Cosmetics lenses driving value growth

Cosmetics lenses has been the fastest-growing type of contact lens since 2015, when many coloured lenses were launched. More consumers are keen on cosmetics lenses for aesthetic purpose, including eye-enhancing effect and changing iris colour.

Consumers continue moving from hydrogel contacts to premium silicone hydrogel contacts

Silicone hydrogel lenses have been seeing strong growth since 2017 in Taiwan thanks to their high oxygen permeability, which is better for eye health than traditional hydrogel lenses. Due to modern working practices and lifestyles in Taiwan, people generally use computers and cell phones for long hours every day.

COMPETITIVE LANDSCAPE

Leading player Johnson & Johnson Taiwan losing share to Ginko’s cosmetics lenses

Johnson & Johnson Taiwan remained the leading player in contact lenses in 2018, but lost share in what is a competitive contact lenses category in Taiwan. Johnson & Johnson’s brand, Acuvue, has long been famous and popular for the comfort of its contact lenses.

Ginko International seeing strong growth on the back of its cosmetics lenses

The local company Ginko International saw robust growth in 2018. The outstanding performance by its Hydron brand was supported by strong demand for cosmetics lenses.

CooperVision Taiwan gaining value share through its specialisation in silicone hydrogel lenses

As consumers in Taiwan are trading up to better-quality silicone hydrogel contact lenses, companies continued to launch various silicone hydrogel contact lenses. CooperVision introduced Clariti, featuring silicone hydrogel material, in 2016, which was one of first silicone hydrogel contact lenses to become available in Taiwan.

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