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Learn moreAug 2020
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Contact lenses and solutions is being negatively impacted by COVID-19, as consumers are more likely to choose spectacles than contact lenses during this time. This is for both health reasons, as spectacles are seen as more hygienic than contact lenses due to not needing to touch the eyes (which are cited as a possible route for infection), along with providing an eye shield when out and about; and also for practical reasons, as consumers are home more often and not getting dressed up to socialise as regularly.
Korean beauty, or K-beauty, trends continue to gain popularity in Taiwan, due to the success of K-drama TV shows and movies, along with the availability of K-beauty brands. This is attracting more small brands from Korea and Japan, as they are more closely linked to the fast-moving K-beauty fashions.
Johnson & Johnson Taiwan Ltd continued to lead contact lenses in company terms in 2019, thanks to its strong consumer loyalty base, driven by the growth of its daily disposable clear lenses being known as the most comfortable and clear to wear. This was further boosted by the launch of the player’s silicone hydrogel series, Acuvue Oasys, in 2018.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses and Solutions industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses and Solutions industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Contact Lenses and Solutions market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.