Contact lenses and solutions has been negatively impacted by COVID-19 with consumers more likely to choose spectacles. The latter are seen as more hygienic than contact lenses as consumers do need to touch their eyes (which are cited as a possible route for infection) when putting them on.
Korean beauty, or K-beauty, trends continue to gain popularity in Taiwan, due to the success of K-drama TV shows and movies, along with the availability of K-beauty brands. This is attracting more small brands from Korea and Japan, as they are closely linked to the fast-moving K-beauty fashions.
Due to the growing importance of convenience in shoppers in Taiwan, category sales are getting stronger in drugstores/parapharmacies with the category set to record double-digit growth in 2021. Meanwhile, optical stores will continue to lose share in 2021, although remaining the dominant channel in contact lenses and solutions.
Although contacts lenses and solutions has been negatively impacted by COVID-19, it is expected that the category will see continued growth over the forecast period. As people start to resume activities outside of the home, contact lenses will regain some popularity due to their aesthetic and ease of wearing (in contrast to spectacle frames which can get in the way, particularly when taking part in sport).
Hygiene and affordability are expected to be the two main factors affecting the development of the category in the coming years. On one hand, the growing awareness of hygiene and health care is encouraging consumers to pay more for higher quality eyewear products.
In the forecast period, whilst optical shops are anticipated to remain the dominant channel in terms of current value share, the intensifying competition means that availability will continue to expand through other channels. For example, drugstores/parapharmacies are becoming more popular as the channel focuses on more affordable brands and the convenience trend, allowing consumers to purchase their eye products at the same time as purchases other beauty products or medicines.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Contact Lenses research and analysis database.
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