Contact Lenses and Solutions in Taiwan

PROSPECTS

Strong interest in coloured contact lenses

Contact lenses and solutions has continued to record steady current value growth in 2018, which is in line with the CAGR for the review period. One of the trends behind this has been the growing interest in coloured and enhanced-pupil contact lenses as a fashion statement.

Daily disposable lenses continue to attract interest

Daily disposable lenses remains the largest and most dynamic category within contact lenses and solutions in Taiwan, with consumers appreciating the greater comfort and convenience of these products. With consumers leading increasingly hectic lifestyles they are willing to pay a higher price in order to avoid the fuss of having to clean and store conventional lenses.

Toric lenses struggle to gain interest due to higher prices

Spherical lenses are more popular than toric lenses. Taiwanese consumers with myopia have a high propensity to suffer astigmatism as well.

COMPETITIVE LANDSCAPE

Johnson & Johnson benefits from strong brand awareness

Johnson & Johnson has retained its lead in contact lenses and solutions thanks to the growing popularity of its Acuvue range. The company offers the 1-day Acuvue and 1-day Acuvue Moist ranges in daily disposable lenses and Acuvue Oasys in frequent replacement lenses.

St Shine Optical offers wide range of contact lenses

St Shine Optical Co Ltd was the leading local player in contact lenses and solutions in 2017, with its Ticon brand remaining popular. In December 2017 the company announced plans to invest TWD400 million in eight new production lines, although this is in part to cope with rising demand from the US and Japan.

Pegavision continues to grow

Another local player, Pegavision Corp, saw strong growth over the review period thanks to the growing popularity of its eponymous brand. Like Ticon, Pegavision offers a broad range of products including daily disposable and frequent replacement lenses.

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