Industry players continue to use a variety of strategies to drive usage of contact lenses, including price promotions for customers who are awaiting their new spectacles. During their visit to an optical goods store to browse styles of spectacles and have their eyes checked, consumers are also exposed to information about contact lenses as stores run a variety of campaigns to promote these alternative eyewear products.
While physical eye tests and an in-person presence are important for consumers who visit optical goods stores for their initial diagnosis and product selection, those who already know their prescription are increasingly turning to e-commerce for their contact lenses. An increasing presence of digital platforms as part of consumer engagement, offering different products and services, enables a variety of eyewear brands to build tools to gain their attention.
The success of contact lenses in Mexico is also linked to eye health education. It is important that consumers visit a specialist to have their eyes checked before a condition worsens, while having access to tailored solutions to their vision problems from optical goods stores with trained staff.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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