Contact lenses is expected to recover faster than spectacles in 2021 due to its essential nature, as social restrictions start to lift and the convenience of purchasing online is appealing to consumers. Daily disposable lenses appeared more resilient than frequent replacement lenses in 2020 and is expected to account for a relatively bigger share than Frequent Replacement Lenses (FRP) in 2021.
As mask wearing becomes the new normal of daily life in Hong Kong, consumers are starting to pay more attention to comfort in terms of moisturisation levels and permeability for contact lenses. Meanwhile, consumers have a stronger preventive mindset since the onset of COVID-19 and eye health is part of it with a growing preventive focus.
Though cosmetic lenses was disrupted in 2020 due to the lack of social occasions, this trend resumed as social restrictions were lifted widely from early 2021. As mask-wearing becomes a new normal, eyes have become the heightened focus for female consumers to enhance with makeup.
Benefitting from the home economy, contact lenses has secured a significant online presence since 2020. Although online retailers have been around for a while now, consumers have increasingly turned to ordering online since the onset of COVID-19.
The exponential increase in screen time during the pandemic has been sustained in early 2021, due to on-going travel restrictions. Consumers’ mindset of preventative health has also heightened during the pandemic.
Since the onset of COVID-19, Hong Kong has seen a heighted focus on sustainability from both industry and consumers. This has been shedding light on various industries, such as recycling programs and CSR events held across brands and retailers.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Contact Lenses research and analysis database.
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