The COVID-19 pandemic, which started last year, has given rise to increased concerns regarding health and hygiene in 2021. As the eyes and face are known to be entry points for the virus, consumers in Turkey have become more concerned about using contact lenses, hampering sales growth.
Chained optical stores will dominate contact lenses and solutions sales in 2021 as retailers, such as Atasun Optik, continue to expand their outlet networks. Retailers in this channel offer highly competitive prices with frequent value-pack and price promotions.
Johnson & Johnson Sihhi Malzeme extended its lead in contact lenses in 2020 thanks to its popular Acuvue Oasys brand. The player enjoys strong customer loyalty and has a wide distribution network in Turkey.
Laser eye surgery will continue to be a potential threat to contact lenses over the forecast period as the operation is increasingly practised safely and routinely in Turkey to treat myopia, hypermetropia, and astigmatism. However, laser eye surgery is not advised to be used to treat presbyopia (an age-related condition).
Contact lenses manufacturers will continue to invest to introduce new innovative products in Turkey and try to convert more consumers to the product. For example, Alcon Turkey are focusing on expanding their business in Turkey and invested TRY115 million in doing so in 2020.
Over the forecast period, manufacturers are likely to focus their development of contact lenses on solving specific issues, such as dryness and red eyes. Thus, hydrating formulas are likely to be seen more in new launches as are added benefits such as UV protection.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Contact Lenses research and analysis database.
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