Executive Summary

Feb 2019
PROSPECTS
Blenders and food processors continue to thrive through offering multi-functionality

Having already achieved strong volume growth in 2017, blenders, especially high-speed ones and food processors, achieved the highest volume growth in 2018 and supported the performance of the overall category. Such growth was supported by increasing awareness of healthy living.

Sales through internet retailing rise, while traditional store-based sales decline

Internet retailing continued to record volume growth in 2018, while sales through traditional hypermarkets, supermarkets and electronics and appliance specialist retailers continued to decline. As the younger generations are becoming the major consumers, online purchasing is preferred when buying small appliances in China.

Consumption upgrades drive an increase in the average unit price

Impacted by the trend towards updating products in China, the average unit price of food preparation appliances continued to increase in current value terms in 2018. Compared with major appliances, the unit prices of food preparation appliances are relatively low and therefore have more elasticity in terms of price increases.

COMPETITIVE LANDSCAPE
Joyoung Co continues to lead food preparation appliances

In 2018, Joyoung Co remained the leading player within food preparation appliances, holding the highest shares in categories such as blenders, food processors, centrifugal juicers, slow juicers and other food preparation appliances. Its strong position is thanks to its wide product portfolio spanning all categories within food preparation appliances, as well as its extensive distribution network throughout China.

Domestic brands lead food preparation appliances in China

Domestic brands hold the dominant position within food preparation appliances in China. A wide range of product offerings, multi-functionality, competitive pricing and technological innovation contribute to the position of Chinese brands.

Consumers prefer well-known brands and small players face more challenges

Leading brands such as Joyoung, Midea and Supor continued to record volume growth within food preparation appliances in 2018. As food preparation appliances is a mature category in China, brand recognition plays a vital role in the consumer purchasing decision process.

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Food Preparation Appliances in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Food Preparation Appliances in China?
  • What are the major brands in China?
  • Has there been a growth in penetration for food preparation appliances?
  • What is the category share for food processors? Is this a growth opportunity market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Food Preparation Appliances in China - Category analysis

HEADLINES

PROSPECTS

Blenders and food processors continue to thrive through offering multi-functionality
Sales through internet retailing rise, while traditional store-based sales decline
Consumption upgrades drive an increase in the average unit price

COMPETITIVE LANDSCAPE

Joyoung Co continues to lead food preparation appliances
Domestic brands lead food preparation appliances in China
Consumers prefer well-known brands and small players face more challenges

CATEGORY DATA

Table 1 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 2 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in China - Industry Overview

EXECUTIVE SUMMARY

Health-orientated, differentiated and smart consumer appliances on the rise
Decelerating growth of consumer appliances affected by the real estate market
Midea Group continues to lead with its strong position in small appliances
Growth of internet retailing slows
Trading up may lead to structural adjustments within consumer appliances

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources