Product-as-a-service is a business model that is not new and it has faced mixed success among consumers depending on the country, culture and type of product. With the economy slowing down, the concept has started to come back into fashion among consumers and brands, with this also being supported by the increasing attention being paid towards the environment and only owning things that consumers use on a frequent basis.
Social commerce still has a limited presence in Italy compared to other countries in the world, although it does offer strong potential with Italy having a large participation on social media. Although the outbreak of COVID-19 provided a big boost to e-commerce, many consumers still want to go to a physical store when buying consumer appliances.
Although Italian culture has been evolving towards more gender parity, there are still many household chores that are carried out by women. However, in the case of food preparation this is often carried out by men, some of whom seen it as a traditional leisure activity and a good way to relax.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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