Although increasing maturity will temper its expansion to some degree, the outlook for food preparation appliances is broadly favourable. Total volume sales are projected to grow throughout the forecast period, and most categories look set to register consistently positive results in this regard.
Slow juicers is expected to continue to see a strong performance in volume growth terms over the forecast period. The category is well placed to take advantage of health conscious consumers’ increasing interest in nutrition, natural products and preparing food and drink from scratch.
With many Thai consumers having recently become more comfortable with online shopping, e-commerce should continue to gain importance in terms of food preparation appliances distribution over the forecast period. This will stimulate higher investment in digital sales and marketing strategies by producers and store-based specialist retailers, which will also support further increases in the volume share of this channel.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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