With more time spent at home in 2020 due to the COVID-19 pandemic, consumers had more time to indulge their food preparation interests, which led to a boost in volume sales of countertop mixers. In general, however, there was further volume decline in 2020, on par with that of the previous year, as there is a marked consumer preference for multifunctional appliances.
The average unit price of food preparation appliances saw further growth in 2020 as premium, well-designed appliances and those that help fulfil hobby cooks’ ambitions are unit price and subsequently value drivers. Design is important for households as food preparation appliances are typically “on display” in homes; there is strong consequently demand for appliances that both align with and enhance the interior design of homes and consumers are willing to pay a premium for stylish appliances.
Bosch is the leading brand in food preparation appliances in Sweden. Its leadership is built on a broad product offering, Bosch’s role as an innovation driver and the fact that it is well attuned to household trends.
Total volume sales of food preparation appliances are expected to record further decline over the forecast period. This decline is attributable to the addition of functionalities to food preparation appliances – there is a clear trend towards attachable extras to make appliances more versatile and multifunctional, negating the need to purchase multiple food preparation appliances.
Juice extractors is set to experience the strongest drop, with sharp double-digit decline to 2025, due to the multifunctionality of other appliances, including food processors, mixers and blenders, which can be converted to offer the functionality of juice extractors. Another reason is the changing perception of “healthy” and rising sustainability/food waste concerns.
Product innovation will continue to move towards professional standards and multifunctionality. An example of this is the 2020 updated Braun MQ 7 hand-held blender, which features ACTIVEBLADE technology for an alleged 250% improvement in chopping/mixing ability than previous models.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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