Driven by the increase in penetration during the lockdown period, maturity will be a key obstacle to food preparation appliances growth in the forecast period. New purchases are set to be affected the most, but growth from replacement purchases will also slow down given that many households invested in replacing their old food preparation appliances during lockdown.
The strong decline in disposable incomes is another key factor in the anticipated decline in category sales for the forecast period. For most households, food preparation appliances are not seen as essential.
Consumer lifestyles are set to prove unfavourable to the development of food preparation appliances sales during the forecast period. Busy urban consumers have less and less time left for cooking, and preparing meals that require more time is becoming ever less common.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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