Food Preparation Appliances in India

PROSPECTS

High demand for food preparation appliances to substitute traditional cooking aids

Cooking at home is a common practice in India, and food preparation differs strongly from the rest of the world in terms of taste and cooking methods. With advances in technology, old-style cooking aids can be replaced with modern ones which make the job much easier and more convenient.

Convenience and time-saving are the key themes for food preparation appliances

The increasing participation of women in the workforce, the rise in household incomes and the sharing of household chores have encouraged consumers to spend more on food preparation appliances to save time and effort when cooking. Over the last few years, India witnessed a significant transformation in consumers’ lifestyles, which was influenced by changing demographics, socio-cultural factors and shifting food preferences, which boosted the demand for food preparation appliances.

Consumers are upgrading from basic models to advanced premium appliances

Rising disposable incomes continue to drive increased spending on a variety of goods and services, as consumers want to lead a life of comfort and luxury. With advances in technology, preparing food is a lot easier today than even a few years ago.

COMPETITIVE LANDSCAPE

Bajaj Electricals retains its lead

Bajaj Electricals remained the leader in food preparation appliances in India in volume terms in 2018. It has a strong presence across all categories, which helped it to maintain its leading position.

Marketing activities are conducted by manufacturers

Local manufacturers have fared well in sales of food preparation appliances, owing to the lower price points of their products. To compete with local manufacturers, international manufacturers are offering heavy discounts on their products to attract consumers.

New entrants and the launch of new product ranges

In terms of new product launches, Tuareg Marketing, under its brand Inalsa, launched new season special blender and food processor models exclusively for online consumers on amazon.in.

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