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Learn moreJan 2021
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Despite a slight decline in volume sales compared to the previous year, food preparation appliances continued to see strong sales in India in 2020, with blenders and food processors remaining the most popular. The outbreak of COVID-19 brought about an intense lockdown in the country from the last week of March until early May 2020, followed by intermittent lockdowns imposed by various states in July as cases of infection increased.
Google searches for recipes spiked during the country’s lockdown in 2020. With the COVID-19-related home seclusion and the new working from home arrangements, cooking at home has increased.
In 2020, companies in food preparation appliances responded to the fact that consumers were cooking at home much more and took the opportunity to widen their consumer base. Seeing the renewed interest in cooking, TTK Prestige ran a large exchange promotion, “Anything for Anything”, during 11 May to 21 July 2020, allowing consumers to exchange their old cookware or appliance of any brand and in any condition for new products from TTK Prestige, and avail themselves of the “discount”.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food Preparation Appliances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Food Preparation Appliances in India market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.