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Food Preparation Appliances in India
December 2021
2021 DEVELOPMENTS
Extended home seclusion supports sales of food preparation appliances
Despite the rising rate of vaccination, due to the second wave of COVID-19 the lockdown and restrictions on movement persisted in 2021. Most offices refrained from in-person working until employees were vaccinated, while school and colleges reopened with the option to opt for online classes.
Local food habits make blenders the biggest category
Indian food is prepared from scratch, which often requires crushing, grinding and mixing ingredients. Traditionally this was done manually using tools such as a grinding stone, which is labour- and time-intensive.
Bajaj Electricals remains the leader in food preparation appliances
Bajaj Electricals remained the most prominent player in both food preparation appliances and overall small appliances in the review period. The company has been able to maintain its number one positions due to competitive pricing, new relevant launches, adequate brand and product promotion, as well as a presence across retail channels.
PROSPECTS AND OPPORTUNITIES
Health-consciousness to be a key driver of growth
Due to the pandemic, health and wellness has been a key consumer focus. The role of eating healthily and maintaining proper nutrition to ensure immunity and health and wellbeing is likely to remain prominent in the forecast period.
Premiumisation characterised by noise control
Food preparation appliances, especially countertop blenders, are known to be very noisy when operating. With working from home and e-learning being a long-term trend, consumers are looking for appliances that work at a lower volume, not only to avoid disruptions while working/learning, but also to create a serene and relaxing space in the home.
E-commerce expected to help the category grow, but also increase the competition
Although offline stores remain important, the contribution of e-commerce increased for most food preparation appliances companies in 2020 and 2021, due to lockdown and the threat of infection from shopping in-store. The benefits of shopping online are making it an important distribution channel for the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in India report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Food Preparation Appliances in India?
Which are the leading brands in India?
How are products distributed in India?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Food Preparation Appliances in India - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extended home seclusion supports sales of food preparation appliances
Local food habits make blenders the biggest category
Bajaj Electricals remains the leader in food preparation appliances
PROSPECTS AND OPPORTUNITIES
Health-consciousness to be a key driver of growth
Premiumisation characterised by noise control
E-commerce expected to help the category grow, but also increase the competition
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2016-2021Table 2 Sales of Food Preparation Appliances by Category: Value 2016-2021Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in India - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 13 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2016-2021Table 17 Sales of Consumer Appliances by Category: Value 2016-2021Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 19 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 24 Sales of Small Appliances by Category: Volume 2016-2021Table 25 Sales of Small Appliances by Category: Value 2016-2021Table 26 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 27 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 28 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 29 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 30 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 31 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 32 Distribution of Major Appliances by Format: % Volume 2016-2021Table 33 Distribution of Small Appliances by Format: % Volume 2016-2021Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 35 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 42 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 43 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Food Preparation Appliances
Blenders
Food Processors
Centrifugal Juicers
Slow Juicers
Mixers
Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)