Population movements play an important role in terms of appliances consumption, to the extent that some products relate more to the cooking and food preparation habits of each type of household or family. In the long term, a current perception and analysis of population trends should be important for manufacturers when developing new product lines and marketing campaigns.
Traditionally, appliances and electronics specialists is the main distribution channel for food preparation appliances, along with hypermarkets and e-commerce. In 2022, the retail volume decrease in the category has impacted both small and major channels – expected to hit direct selling, variety stores and department stores hard.
In the forecast period, retail volume and current value sales of food preparation appliances are expected to return to growth; however, at a slower rate than pre-pandemic. Blenders and mixers are expected to be the main categories driving growth, while centrifugal juicers is unlikely to have growth potential due to low popularity in the country.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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