Volume sales of food preparation appliances increased marginally in Singapore in 2020 as blenders and food processors were the main drivers of sales growth. The main reason for the positive sales growth in the category during the year was the rising importance of home cooking and the general uptick in health awareness as the COVID-19 pandemic discouraged people from dining outside of the home whilst underlining the importance of maintaining good general health.
One category that failed to capitalise on the strong growth recorded in demand for food preparation appliances during 2020 was slow juicers. Slow juicers recorded strong sales declines in 2020 after registering negative sales growth in 2019.
Philips continued to lead sales of food preparation appliances in 2020 as it recorded increasing volume sales as well. Key to the company’s strong performance in food preparation appliances is its presence within numerous categories, including blenders, food processors, centrifugal juicers and mixers.
Food preparation appliances is expected to continue registering sales declines during the forecast period, with the negative sales growth expected in sales of juice extractors likely to drag the entire category’s performance down. In particular, slow juicers is slated for consistently negative sales growth over the forecast period, with the non-essential status of these appliances likely to count against them in the economically austere post COVID-19 environment.
One of the major spurs on sales growth in food preparation appliances during the forecast period is expected to be the major shift that is being seen towards spending more time at home as part of the post-COVID-19 lifestyle. In particular, many of those who found themselves working at home during 2020 are expected to make such arrangements permanent, especially office workers, white-collar professionals and service industry personnel.
One of the most notable trends in food preparation appliances towards the end of the review period was the seemingly relentless rise in the popularity of multifunctional food preparation appliances. These multifunctional appliances perform numerous different roles in the food preparation process, catering to diverse needs and saving space by combining the functions of several food preparation appliances in one.
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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