As mentioned above, one of the major reasons for the strong growth registered in food preparation appliances during 2020 and 2021 was the impact of the COVID-19 pandemic. More specifically, the inability or reluctance of consumers to dine out in consumer foodservice outlets and the strict approach taken to the principles of social distancing and home seclusion meant that many Romanian households were keen to invest in food preparation appliances to facilitate the preparation of meals at home from scratch using fresh ingredients.
One factor which is likely to place pressure on demand in some categories of food preparation appliances during the forecast period is the competition that exists between products in various different categories of food preparation appliances. For instance, demand for mixers is expected to come under some pressure due to the increasing consumer interest in food processors.
Moving into 2023, it is expected that inflationary pressures will continue to exert a negative influence on demand. Consequently, more consumers might opt for private label food preparation appliances that chained electronics and appliance specialist retailers and e-commerce players in the country propose.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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