Executive Summary

Feb 2019
PROSPECTS
Healthy lifestyles and convenience stimulate growth

Growing awareness around healthy living has been impacting the category significantly as consumers become increasingly health conscious. The trend is expected to continue into the forecast period due to increasing awareness, especially as smoothie bars for example, become more widely available, highlighting the benefits of blended fruits/vegetables in healthy diets.

Blenders holds highest retail volume share

Blenders is identified as the most popular food preparation appliance in Nigeria. Blenders serves as a multipurpose appliance and is relatively affordable as a wide range of models are available.

Internet retailing supports growth

Increased marketing efforts and promotional activities from internet retailers were observed. Major players in this channel are Jumia and Konga, and they are expected to continue driving growth over the forecast period with premium appliance offerings at the most competitive prices.

COMPETITIVE LANDSCAPE
Pricerite Products Ltd leads food preparation appliances

Pricerite Products led food preparation appliances due to the strong performance of its Kenwood brand. Kenwood benefits from being an established household name and has a reputation for good quality products in the category.

Global Appliances Nigeria Ltd ranks second

Binatone appliances, which are nationally owned by Global Appliances Nigeria, continued to compete strongly with Kenwood in food preparation appliances. Binatone maintained its second position in the category due to a combination of popularity, affordability and good quality.

Second-hand offerings versus new appliances

It is evident that Nigeria is becoming flooded with second-hand food preparation appliances. Some consumers have identified the superior quality of these offerings against counterfeit appliances that are being imported from China and marketed as new.

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Food Preparation Appliances in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Food Preparation Appliances in Nigeria?
  • What are the major brands in Nigeria?
  • Has there been a growth in penetration for food preparation appliances?
  • What is the category share for food processors? Is this a growth opportunity market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Food Preparation Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyles and convenience stimulate growth
Blenders holds highest retail volume share
Internet retailing supports growth

COMPETITIVE LANDSCAPE

Pricerite Products Ltd leads food preparation appliances
Global Appliances Nigeria Ltd ranks second
Second-hand offerings versus new appliances

CATEGORY DATA

Table 1 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 2 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances remains underdeveloped but offers potential for growth
Premium brands recover from impact of the recession
Locally assembled major appliance manufacturers intensify promotional activities
Electronics and appliance specialist retailers dominates distribution
Economic stability to boost sales over the forecast period

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources