When it comes to shopping for single-purpose food preparation appliances consumers will generally be more influenced by achieving the best price, with there being less opportunity to add value. Therefore, over the forecast period, manufacturers are expected to focus on developing and marketing multi-purpose food preparation appliances, with the focus likely to be on providing added convenience in the kitchen.
While hypermarkets and non-grocery specialists will continue to dominate sales of food preparation appliances over the forecast period, it is expected that e-commerce will continue to gain momentum. Key players such as noon.
With the category likely to see the entry of more brands that offer value pricing, it is expected that the leading brands will focus on offering more promotions in an effort to retain the interest of consumers. There is also likely to be a stronger focus on digital marketing and online engagement as players look to build a stronger relationship with their customers, such as offering online recipes or employing celebrity chefs and influencers to promote their products.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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