Total volume sales in food preparation appliances are expected to remain curbed by pulled-forward purchases made during the pandemic era of home improvements, at least in 2023, but sales remain on a good level which is superior to pre-pandemic. This ongoing demand, as illustrated in 2022, is expected to continue over the forecast period, as consumers have become accustomed to and welcoming of their “little helpers” in the kitchen.
Overall volume growth in food preparation appliances is likely to be curbed by slower growth in food processors and mixers. Food processors benefited greatly during the pandemic era, from the considerably risen popularity of high-end products such as the innovative, multifunctional Thermomix from Vorwerk & Co.
Current forecasting assumes that the global price increases of energy, logistics, and raw materials will stabilise, and inflation will return to a healthy, low level. In this scenario, unit selling prices in food preparation appliances are likely to develop at a pace similar to inflation, and consumers are expected to be more price-sensitive compared to sales behaviours seen during and before the era of the pandemic sales spikes.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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