Following a surge in sales of food preparation appliances during the COVID-19 pandemic, the category’s retail volume growth rates are projected to be slower but still positive in the forecast period, buoyed by the sustained healthy lifestyles trend. Within food preparation appliances, leading manufacturers have not offered mixers, blenders, food processors, and juice extractors with notable innovative features in the last few years.
Looking at the drivers of demand for juice extractors and blenders, it can mostly be attributed to consumers’ desire to improve their diet by increasing their consumption of fruits and vegetables. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, the second most popular action taken by consumers to improve their diet is eating more fresh fruit and vegetables, behind drinking more water.
According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey 2022, 52% of parents in the US reported that they purchased natural ingredients for their children due to food safety concerns, up from 39% in 2021. This large increase in the number of parents reporting that concerns with food safety were driving purchases of natural foods and ingredients may be linked to the recent infant formula recall.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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