Executive Summary

Feb 2019
PROSPECTS
Premiumisation changes the landscape for food preparation appliances

A consumer shift towards higher-end food preparation appliances in past years has resulted in longer replacement cycles and fewer volume sales, as well as contributing to another year of rising unit prices in 2018. Consumers looking to optimise their limited disposable income have taken to doing more research about food preparation appliances before making their selections, and the lasting value of more-premium models helps consumers justify the higher costs.

Healthy diets remain a priority

US consumers, especially millennials, continue to focus on improving their diets. The focus on healthier living leads consumers to be more aware of what goes into their meals, giving food preparation appliance sellers an opportunity to market their wares as direct solutions.

Juicers struggle to keep up with time-sensitive consumers

Centrifugal juicers and slow juicers did not benefit from their ties to healthy living as much as other appliances, with the two posting volume sales declines in 2018. Juicers’ relative lack of multifunctionality when compared to blenders was a primary factor in declining consumer interest.

COMPETITIVE LANDSCAPE
Ninja food preparation appliances get creative

SharkNinja Operating LLC, the maker of Ninja appliances, is one of the most innovative manufacturers in the category, rolling out blenders and food processors that can be equipped with a variety of accessories to work with different kinds of meals. Importantly, most parts and accessories are dishwasher-safe, allowing consumers to save time on cleaning.

Top blender brands

Hamilton Beach Brands’ appliances have a strong presence in each category of food preparation appliances, helping to maintain its status as the overall leader in volume terms in 2018. Its brands are well known and trusted by US consumers, and its strong distribution network means consumers see its models in most major retailers.

Bargain-hunting consumers help internet retailing grow

While hypermarkets remained the primary selling channel for food preparation appliances in 2018, internet retailing recorded significant growth once again. The channel was helped by knowledgeable consumers looking for bargain prices online, especially during the biggest shopping holidays.

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Food Preparation Appliances in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Food Preparation Appliances in USA?
  • What are the major brands in USA?
  • Has there been a growth in penetration for food preparation appliances?
  • What is the category share for food processors? Is this a growth opportunity market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Food Preparation Appliances in the US - Category analysis

HEADLINES

PROSPECTS

Premiumisation changes the landscape for food preparation appliances
Healthy diets remain a priority
Juicers struggle to keep up with time-sensitive consumers

COMPETITIVE LANDSCAPE

Ninja food preparation appliances get creative
Top blender brands
Bargain-hunting consumers help internet retailing grow

CATEGORY DATA

Table 1 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 2 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges
US economic outlook clouds the outlook for growth
Consumers prioritise fundamental technological improvements and multifunctional features for appliances
Trade wars and tariffs impact the category
Slight growth expected over the forecast period

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources