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Country Report

Food Preparation Appliances in

Food Preparation Appliances in Taiwan

33 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food preparation appliances stays steady amid consumers’ lower sensitivity to food safety scandals

The many food safety scandals of the review period led consumers to become less sensitive to such news and less willing to purchase food preparation appliances for the home. Instead of products with improved functions, many consumers prefer innovative products with dazzling designs or styles.

Smaller/portable appliances become more popular

Compared to all-in-one products, smaller/portable types of blenders perform better. A worsening economy and increasing single people and smaller families push consumers to choose appliances which are portable and cheaper.

Food processors achieves the fastest growth

Food processors recorded the fastest growth throughout the review period, attributable to the rapid expansion of Thermomix. As food processors is in a niche having fewer brands, the higher share of this premium brand can hardly be overlooked.

COMPETITIVE LANDSCAPE

Philips leads food preparation appliances, closely followed by Panasonic

Philips led sales of food preparation appliances in 2017 due to its active marketing and new product development. The brand aims to transform into a health management giant with a major focus on health technologies and health appliances.

Local brands struggle to capture more share

Local brands such as Sampo, Tatung, Ladyship and Kolin strive against innovative brands and interesting models from overseas. They target entry-level consumers by applying a price competition strategy.

Smaller brands utilise multiple channels

Interesting smaller brands are trying to penetrate Taiwan via multiple retailing channels. For instance, Recolte from Japan aims to increase its consumer base with its colourful designs and portable features.

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Food Preparation Appliances Sample Report Food Preparation Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Food Preparation Appliances in Taiwan?
What are the major brands in Taiwan?
Has there been a growth in penetration for food preparation appliances?
What is the category share for food processors? Is this a growth opportunity market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Food Preparation Appliances in Taiwan - Category analysis

HEADLINES

PROSPECTS

Food preparation appliances stays steady amid consumers’ lower sensitivity to food safety scandals

Smaller/portable appliances become more popular

Food processors achieves the fastest growth

COMPETITIVE LANDSCAPE

Philips leads food preparation appliances, closely followed by Panasonic

Local brands struggle to capture more share

Smaller brands utilise multiple channels

CATEGORY DATA

Table 1 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 2 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 13 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 17 Sales of Consumer Appliances by Category: Value 2012-2017
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 24 Sales of Small Appliances by Category: Volume 2012-2017
Table 25 Sales of Small Appliances by Category: Value 2012-2017
Table 26 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 27 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 29 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 30 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 32 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 33 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 42 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Food Preparation Appliances in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food preparation appliances stays steady amid consumers’ lower sensitivity to food safety scandals

Smaller/portable appliances become more popular

Food processors achieves the fastest growth

COMPETITIVE LANDSCAPE

Philips leads food preparation appliances, closely followed by Panasonic

Local brands struggle to capture more share

Smaller brands utilise multiple channels

Samples

Overview

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Table of Contents

Food Preparation Appliances in Taiwan - Category analysis

HEADLINES

PROSPECTS

Food preparation appliances stays steady amid consumers’ lower sensitivity to food safety scandals

Smaller/portable appliances become more popular

Food processors achieves the fastest growth

COMPETITIVE LANDSCAPE

Philips leads food preparation appliances, closely followed by Panasonic

Local brands struggle to capture more share

Smaller brands utilise multiple channels

CATEGORY DATA

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

MARKET DATA

SOURCES

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