Food preparation appliances is projected to see slow and steady growth in retail volume terms over the forecast period. As fears around COVID-19 ease this should boost consumer confidence; however, the positive impact of this on sales of food preparation appliances will likely be offset by consumers eating more meals in foodservice outlets.
Local brands are looking to differentiate themselves from their international rivals through different pricing strategies. For example, local brands such as Sampo, Tatung, Ladyship and Kolin are fighting hard to compete innovative brands and interesting models from overseas.
Smaller brands are looking to increase their brand visibility through diversifying their retail distribution, with e-commerce continue to see significant gains in 2022 after the spike in COVID-19 cases. For example, brands that produce baby food processors such as Baby Brezza or Beaba Babycook partner with internet celebrities with new-born babies.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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