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Country Report

Food Preparation Appliances in

Food Preparation Appliances in Taiwan

33 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food preparation appliances remains stable due to reduced health consciousness after many rounds of food safety scandals

Over the review period, many rounds of food safety scandals occurred, causing consumers to become insensitive to such news and less willing to purchase food preparation appliances to use at home. Instead of concentrating on personal health, more consumers are inclined to turn their attention to innovative products with dazzling appearance or design.

Consumption polarisation becomes clearer in food preparation appliances

Polarised behaviour consolidated over the review period, with consumers paying equal attention to premium brands and entry-level products. Older consumers with higher nutrition requirements and stronger purchasing power prefer to purchase higher-priced products, and parents with newborns or small children would rather invest more in premium products.

Food processors continues to record high volume growth

Thanks to the continuous sales increases of Thermomix, food processors achieved the fastest retail volume growth over the review period. Being in a niche category with few brands, Thermomix, a premium brand, can hardly be overlooked with its unique direct selling channel.

COMPETITIVE LANDSCAPE

Philips continues to lead food preparation appliances with Panasonic close behind

Philips led sales of food preparation appliances in 2018 due to its active marketing and complete product line. The brand aims to transform into a health management giant with a major focus on health technology and health appliances.

Local and international brands differentiate themselves from each other via different pricing and marketing strategies

Local brands such as Sampo, Tatung, Ladyship and Kolin strive to combat the innovative brands and interesting models from overseas. They utilise price strategies to target entry-level consumers.

Smaller brands endeavour to increase their presence in multiple channels

Considering the intense competition within food preparation appliances, new players or models which aim to achieve higher profits in a short time have been trying hard to penetrate Taiwan via multiple retailing channels. Brands that produce baby food processors, such as baby brezza or Beaba Babycook, are fond of partnering with internet celebrities with children at home, and utilise Google group buying to successfully initiate a round of group buying activity.

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Food Preparation Appliances Sample Report Food Preparation Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Food Preparation Appliances in Taiwan?
What are the major brands in Taiwan?
Has there been a growth in penetration for food preparation appliances?
What is the category share for food processors? Is this a growth opportunity market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Food Preparation Appliances in Taiwan - Category analysis

HEADLINES

PROSPECTS

Food preparation appliances remains stable due to reduced health consciousness after many rounds of food safety scandals

Consumption polarisation becomes clearer in food preparation appliances

Food processors continues to record high volume growth

COMPETITIVE LANDSCAPE

Philips continues to lead food preparation appliances with Panasonic close behind

Local and international brands differentiate themselves from each other via different pricing and marketing strategies

Smaller brands endeavour to increase their presence in multiple channels

CATEGORY DATA

Table 1 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 2 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail volume and value growth in 2018

Energy-efficient products retain their significance

Panasonic expands its leading advantage

Competition intensifies between retailers

A slowdown is projected over the forecast period

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Food Preparation Appliances in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food preparation appliances remains stable due to reduced health consciousness after many rounds of food safety scandals

Consumption polarisation becomes clearer in food preparation appliances

Food processors continues to record high volume growth

COMPETITIVE LANDSCAPE

Philips continues to lead food preparation appliances with Panasonic close behind

Local and international brands differentiate themselves from each other via different pricing and marketing strategies

Smaller brands endeavour to increase their presence in multiple channels

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Food Preparation Appliances in Taiwan - Category analysis

HEADLINES

PROSPECTS

Food preparation appliances remains stable due to reduced health consciousness after many rounds of food safety scandals

Consumption polarisation becomes clearer in food preparation appliances

Food processors continues to record high volume growth

COMPETITIVE LANDSCAPE

Philips continues to lead food preparation appliances with Panasonic close behind

Local and international brands differentiate themselves from each other via different pricing and marketing strategies

Smaller brands endeavour to increase their presence in multiple channels

CATEGORY DATA

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail volume and value growth in 2018

Energy-efficient products retain their significance

Panasonic expands its leading advantage

Competition intensifies between retailers

A slowdown is projected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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