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Learn more33 pages, Feb 2019
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Over the review period, many rounds of food safety scandals occurred, causing consumers to become insensitive to such news and less willing to purchase food preparation appliances to use at home. Instead of concentrating on personal health, more consumers are inclined to turn their attention to innovative products with dazzling appearance or design.
Polarised behaviour consolidated over the review period, with consumers paying equal attention to premium brands and entry-level products. Older consumers with higher nutrition requirements and stronger purchasing power prefer to purchase higher-priced products, and parents with newborns or small children would rather invest more in premium products.
Thanks to the continuous sales increases of Thermomix, food processors achieved the fastest retail volume growth over the review period. Being in a niche category with few brands, Thermomix, a premium brand, can hardly be overlooked with its unique direct selling channel.
Philips led sales of food preparation appliances in 2018 due to its active marketing and complete product line. The brand aims to transform into a health management giant with a major focus on health technology and health appliances.
Local brands such as Sampo, Tatung, Ladyship and Kolin strive to combat the innovative brands and interesting models from overseas. They utilise price strategies to target entry-level consumers.
Considering the intense competition within food preparation appliances, new players or models which aim to achieve higher profits in a short time have been trying hard to penetrate Taiwan via multiple retailing channels. Brands that produce baby food processors, such as baby brezza or Beaba Babycook, are fond of partnering with internet celebrities with children at home, and utilise Google group buying to successfully initiate a round of group buying activity.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food Preparation Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Food Preparation Appliances in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.