Food preparation appliances suffers less from the economic impacts of COVID-19 in 2020, as compared to other categories. The main sub-categories in food preparation appliances are blenders, juice extractors, mixers and food processors, all of which lend themselves well to the two main trends seen in the year, namely an uptick in home-cooking and a higher consumer awareness of the importance of a healthy diet.
Food preparation appliances and small cooking appliances are the two macro categories in which e-commerce has the highest penetration. Internet retailing has been growing among all the consumer appliances sectors in the last few years, which has been further emphasised by shopping trends shaped by COVID-19 in 2020.
Philips Argentina SA maintains its lead in food preparation appliances in 2020, thanks to its top namesake brand being present across multiple sub-categories, including leading blenders and mixers and coming in second place in food processors (after Liliana SRL’s namesake brand) and juice extractors (after Atma from New San SA). Philips’ brand image, strong marketing campaigns and wide range of available products in its portfolio are all elements leading to its overall success.
Many consumers who enjoy home-cooking are preparing more elaborate, sophisticated and professional dishes for their families and friends. This has been a growing trend in recent years, mainly boosted by the influence of cooking TV shows and by the internationalisation of local restaurants, thus bringing cooking techniques and dishes from abroad for Argentinian consumers to experience.
Health and wellness trends are growing in Argentina, further emphasised by the event of COVID-19. This extends from just physical exercise, to holistic (mind, body and spirit) care and, overall, diet.
Whether home seclusion ends in the short-term or longer-term, it is expected that the trend for home-cooking will continue over the forecast period. Consumers will voluntarily spend more time at home in the kitchen, with cooking no longer seen as a chore, but as a way to spend more time with their families whilst enjoying doing an activity together.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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