Despite rising consumer price sensitivity as a result of the COVID-19 pandemic, food preparation appliances sales grew in 2003 as people were ready to buy affordable appliances that make their lives easier while staying at home. In general, more Ukrainians showed interest in cooking healthy food as quickly and easily as possible.
Blenders continue to grow in popularity in Ukraine, with these products serving a range of purposes and being important in home cooking. Rising consumer sophistication is fuelling interest in health and wellness, translating into positive sales of blenders, which can be used to prepare a range of healthy meals and drinks.
BSH Pobutova Technika TOV continues to lead food preparation appliances sales due to the widespread popularity of its Bosch and Zelmer brands, which are present in a range of categories. Nevertheless, while Bosch continues to grow in popularity, its Zelmer brand is suffering from growing competition and gradually being removed from sale.
Food preparation appliances sales are expected to continue to grow gradually over the forecast period, in line with the overall recovery of the economy from the recent crisis. The economic recession and high unemployment rates caused by the pandemic will likely result in consumers spending more time at home in order to reduce their spending (such as visiting foodservice outlets).
Another category that is benefiting from the health and wellness trend is slow juicers, which is set to record dynamic retail volume growth over the coming years. Slow juicers have gained attention due to claims that these appliances can produce a more nutritious juice compared with centrifugal models due to greater pulp content.
Food processors are the highest priced food preparation appliances available in Ukraine and continue to see a sharp rise in average unit prices. Despite offering a wide range of functions, these appliances are typically quite large, with less committed home cooks switching to blenders, which offer a much cheaper alternative.
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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