Demand for food preparation appliances is set to continue growing steadily during forecast period with Malaysia having a well-established home-cooking culture, even prior to the outbreak of COVID-19. It also helps that younger consumers are placing a greater emphasis on following a balanced diet and healthy living which should encourage them to cook and bake at home more often, and that hybrid working arrangements look set to continue for some time yet, allowing people to work from home for at least some of the week.
E-commerce is expected to continue growing as consumers become more accustomed to shopping online for a range of goods, including food preparation appliances. The offer of next day delivery and free delivery via e-commerce platforms such as Lazada and Shopee are much appreciated by shoppers, while services such as click-and-collect and drive-thru collection have potential for growth.
Locals have become even more price-conscious since the outbreak of COVID-19 and in light of 2022’s rising inflation, and they are likely to continue looking for best-value deals, in both store-based outlets and through the e-commerce channel. This is likely to favour leading e-commerce platforms such as Lazada and Shopee which regularly run attractive online promotions and discounts, while livestreaming could also become more influential with hosts offering real-time discounts to viewers.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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