Food preparation appliances is set to struggle in the short term as inflation remains relatively high and the immediate need for these products is reduced by the spikes in sales during the pandemic. However, a return to retail volume sales is expected across the board as the forecast period progresses.
Whilst there was no official economic recession in the Netherlands in 2022, consumer confidence declined to its lowest levels since the 1970s. Thus, many consumers started to trade down to economy brands.
In 2022, with the lifting of COVID-19 restrictions, many consumers returned to physical shops to buy food preparation appliances. Thus, physical appliances and electronics specialists, which had seen a steady downturn in retail volume share in the category through the review period, witnessed a rebound in 2022 at the expense of e-commerce.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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