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Learn moreFeb 2021
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Food preparation appliances recorded a marginal improvement in terms of volume sales growth in 2020 as a result of the home seclusion trend. Due to the pandemic-induced lockdown, many consumers were forced to spend long periods of time in the home, which encouraged some to prepare and cook fresh meals from scratch, partly as a distraction and as a pleasant activity.
With rising price sensitivity amongst local consumers, the multifunctionality and lower average unit prices of blenders and mixers appealed. However, despite ongoing health and wellness trend in the Netherlands, appliances such as juice extractors and food processors continued to decline due to their higher prices, with many considering blenders to offer a sufficient alternative.
While the competitive landscape remained fairly stable at the top, with leading players BSH Huishoudapparaten BV (Bosch), Koninklijke Philips Electronics NV (Philips) and Groupe SEB Nederland BV (Tefal) all retaining double-digit volume share in 2020, smaller players under “others” gained ground and recorded the highest retail volume growth as price-sensitive consumers searched for more affordable models from lesser known brands. Private label, while not seeing any movement in terms of share, also recorded a more positive performance in terms of volume growth compared to many of the leading players.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food Preparation Appliances industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.