The increasing penetration of food preparation appliances in Indonesia should lead to stronger volume growth for the category during the forecast period when compared to the review period. Before the review period, the majority of food preparation appliances still tended to be bought by wealthy consumers, with other consumers instead choosing to prepare dishes manually.
With Indonesian consumers leading increasingly busy lifestyles, especially in urban areas, this is likely to attract demand for more food preparation appliances over the forecast period. For example, parents will have less time at home as they will have to go to work or participate in other activities.
In order to achieve stronger retail volume growth over the forecast period, it will be important that manufacturers introduce additional features and functions to position their products as being more versatile. Multifunctionality and versatility appeals to the value for money mindset of many Indonesian consumers, with it also being seen as important in homes with less kitchen space.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)See All of Our Definitions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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