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Country Report

Personal Accessories in

Personal Accessories in Brazil

38 pages, Jul 2018

US$1,210

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Personal accessories faces third consecutive year with low growth rate in 2018

Although the Brazilian economy showed signs of recovery, with the projected GDP of 2018 growing marginally, personal accessories maintained the same pace of value growth as 2017. Low- and mid-income consumers were the most affected by unemployment, which continued to register high levels, and declining purchasing power, which led to another weak performance compared to the average of the review period.

Despite the crisis, some manufacturers are developing successful strategies to grow

New targets, licensing, innovations and stores opening are some of the strategies bringing positive results across the categories. For example, the strong movement of acquisitions among players in watches towards the end of the review period incremented the portfolios of major manufacturers targeting new groups of consumers.

Highly fragmented landscape comprises many single category manufacturers

The value share of other companies was substantial for personal accessories in 2018, indicating a strong hegemony of smaller players. A W Faber-Castell SA lost its leadership to Arezzo Indústria & Comércio SA, which registered the highest value growth in 2018.

Specialist retailers lead, but illegal trade negatively affects overall performance

Stability amongst the distribution channels meant that leisure and personal goods specialist retailers continued to hold the highest value share within personal accessories. Brazilians in general appreciate being directly in contact with the items in bricks-and-mortar stores, where it is possible to interact with the products and negotiate more flexible payment options with a personalised service.

Moderate growth expected for the forecast period

Even with the economy slowly recovering in the post-recession scenario, some macroeconomic factors persist, negatively affecting the performance of personal accessories until 2020, such as the high unemployment levels and the increasing consumer debt, which reduces purchasing power. By 2021, assuming the consolidation of a new government to assume presidency in 2019, it is expected that the market will return to higher levels of growth.

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Personal Accessories Sample Report Personal Accessories Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Personal Accessories in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Brazil?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Brazil

EXECUTIVE SUMMARY

Personal accessories faces third consecutive year with low growth rate in 2018

Despite the crisis, some manufacturers are developing successful strategies to grow

Highly fragmented landscape comprises many single category manufacturers

Specialist retailers lead, but illegal trade negatively affects overall performance

Moderate growth expected for the forecast period

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Brazil

HEADLINES

PROSPECTS

Limited recovery expected in tourism will impact bag and luggage

Items with higher specific value will drive positive results until 2023

Backpacks is expected to continue growing through licensing

COMPETITIVE LANDSCAPE

“Others” loses share during the tourism downturn

Leading brands belong to the highest price tiers

Licensing on backpacks

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Brazil

HEADLINES

PROSPECTS

Domestic sales stimulated by affordable items and promotions

Store openings expand frontiers of the category within the biggest centres

The challenge to go beyond earrings and develop other types of jewellery

COMPETITIVE LANDSCAPE

Jóias Vivara and Morana lead with strong investments in new stores

Pandora continues to grow

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Brazil

HEADLINES

PROSPECTS

Forecast of weak recovery of economic indicators negatively impact watches

Basic watches tend to maintain leadership among the price bands

Brands are expected to continue exploring new targets

COMPETITIVE LANDSCAPE

Technos da Amazônia Indústria e Comércio Ltda leads but loses traction

Jóias Vivara records fastest value share growth

Category becomes increasingly fragmented and others gain value share

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Brazil

HEADLINES

PROSPECTS

New technologies challenge growth

Markers and highlighters to continue to gain in importance over forecast period

Colouring to overcome pencils over the forecast period

COMPETITIVE LANDSCAPE

Faber-Castell leads as the main personal accessories brand grows

New and more affordable brands gain share during the crisis

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Personal accessories faces third consecutive year with low growth rate in 2018

Despite the crisis, some manufacturers are developing successful strategies to grow

Highly fragmented landscape comprises many single category manufacturers

Specialist retailers lead, but illegal trade negatively affects overall performance

Moderate growth expected for the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Personal Accessories in Brazil

EXECUTIVE SUMMARY

Personal accessories faces third consecutive year with low growth rate in 2018

Despite the crisis, some manufacturers are developing successful strategies to grow

Highly fragmented landscape comprises many single category manufacturers

Specialist retailers lead, but illegal trade negatively affects overall performance

Moderate growth expected for the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Brazil

HEADLINES

PROSPECTS

Limited recovery expected in tourism will impact bag and luggage

Items with higher specific value will drive positive results until 2023

Backpacks is expected to continue growing through licensing

COMPETITIVE LANDSCAPE

“Others” loses share during the tourism downturn

Leading brands belong to the highest price tiers

Licensing on backpacks

CATEGORY DATA

Jewellery in Brazil

HEADLINES

PROSPECTS

Domestic sales stimulated by affordable items and promotions

Store openings expand frontiers of the category within the biggest centres

The challenge to go beyond earrings and develop other types of jewellery

COMPETITIVE LANDSCAPE

Jóias Vivara and Morana lead with strong investments in new stores

Pandora continues to grow

CATEGORY DATA

Watches in Brazil

HEADLINES

PROSPECTS

Forecast of weak recovery of economic indicators negatively impact watches

Basic watches tend to maintain leadership among the price bands

Brands are expected to continue exploring new targets

COMPETITIVE LANDSCAPE

Technos da Amazônia Indústria e Comércio Ltda leads but loses traction

Jóias Vivara records fastest value share growth

Category becomes increasingly fragmented and others gain value share

CATEGORY DATA

Writing Instruments in Brazil

HEADLINES

PROSPECTS

New technologies challenge growth

Markers and highlighters to continue to gain in importance over forecast period

Colouring to overcome pencils over the forecast period

COMPETITIVE LANDSCAPE

Faber-Castell leads as the main personal accessories brand grows

New and more affordable brands gain share during the crisis

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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