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Country Report

Personal Accessories in

Personal Accessories in Brazil

Aug 2020

US$1,210

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on personal accessories

After years struggling to overcome the legacy of the 2015-2016 crisis, Brazilian macroeconomic indicators were finally gaining traction that allowed projections to consider a natural and gradual reheating of the economy, with a positive development expected for the coming years. However, the unprecedented global pandemic has strongly impacted all fmcg industries in the country, not least because of stores being closed for a number of months.

COVID-19 country impact

The first case of COVID-19 was confirmed by the Health Ministry on 26 February. On 16 March, schools closed in São Paulo, the state with the most cases, while on 17 March, the first death was registered.

Company response

As a result of the COVID-19 pandemic, company strategies are being adapted and becoming more focused on affordable offers. The depressed demand means that inventories remain full and creates challenges, at least in the short-to-medium term, in the area of fast fashion.

Retailing shift

Companies that had already started investing in their e-commerce operations before the COVID-19 pandemic hit the country are generally seeing better chances of minimising sales losses in the current environment by leveraging online sales. Some of the leading jewellery players have been developing more sophisticated ways to exhibit their portfolios online, exploiting the visual opportunities to engage consumers through digital interactions.

What next for personal accessories?

The coming years are expected to see a gradual sales recovery, as society and the overall economy try to rebound from the negative effects of the COVID-19 pandemic and the measures implemented to control its spread. Store closures hit players particularly hard, with some small companies seeing a significant decline in their numbers, but franchisees also seeing their operations at considerable risk due to the difficulties in renegotiating better conditions of payment for fixed costs.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Personal Accessories in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Brazil?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic strongly impacts bags and luggage after years of positive growth

Luxury brands moving out of the reach of consumers with lower purchasing power

Arezzo leads with a broad portfolio of brands and offers for different targets

RECOVERY AND OPPORTUNITIES

Backpacks is less impacted thanks to its peak season predating the pandemic’s arrival

Licensing remains a powerful tool in children’s products, especially backpacks

Postponed or cancelled trips severely impact luggage sales performance

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sharp downturn in jewellery sales due to the impact of COVID-19

Vivara leads as it reinvents its portfolio with specific communication approaches for each line

Affordable brands advance with fashionable and more informal options

RECOVERY AND OPPORTUNITIES

Players to resume their education of consumers with regard to occasion-based products

Strengthening e-commerce is imperative in times of restricted social interactions

Local diamond production still too expensive for Brazilian jewellery players

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Brazil

KEY DATA FINDINGS

2020 IMPACT

Challenging situation for watches is worsened by the COVID-19 pandemic

Technos continues to lead watches but also continues to lose sales share

Vivara and Chilli Beans could launch more options to target different consumers

RECOVERY AND OPPORTUNITIES

Worsening purchasing power in the coming years expected to favour entry-level items

Smartwatches dominate launches, media coverage and consumers’ attention

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Brazil

KEY DATA FINDINGS

2020 IMPACT

Digital tools hamper the category growth in a scenario worsened by the COVID-19 pandemic crisis

Colouring and markers and highlighters continue to perform better than the other categories

Faber-Castell leads with some of the most innovative approaches

RECOVERY AND OPPORTUNITIES

Cheaper brands could gain share during what will be a challenging next few years

New approaches focus on experiences, courses and face-to-face contact

Technological tools may also be increasingly seen as accessible options

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic strongly impacts bags and luggage after years of positive growth

Luxury brands moving out of the reach of consumers with lower purchasing power

Arezzo leads with a broad portfolio of brands and offers for different targets

RECOVERY AND OPPORTUNITIES

Backpacks is less impacted thanks to its peak season predating the pandemic’s arrival

Licensing remains a powerful tool in children’s products, especially backpacks

Postponed or cancelled trips severely impact luggage sales performance

CATEGORY DATA

Jewellery in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sharp downturn in jewellery sales due to the impact of COVID-19

Vivara leads as it reinvents its portfolio with specific communication approaches for each line

Affordable brands advance with fashionable and more informal options

RECOVERY AND OPPORTUNITIES

Players to resume their education of consumers with regard to occasion-based products

Strengthening e-commerce is imperative in times of restricted social interactions

Local diamond production still too expensive for Brazilian jewellery players

CATEGORY DATA

Watches in Brazil

KEY DATA FINDINGS

2020 IMPACT

Challenging situation for watches is worsened by the COVID-19 pandemic

Technos continues to lead watches but also continues to lose sales share

Vivara and Chilli Beans could launch more options to target different consumers

RECOVERY AND OPPORTUNITIES

Worsening purchasing power in the coming years expected to favour entry-level items

Smartwatches dominate launches, media coverage and consumers’ attention

CATEGORY DATA

Writing Instruments in Brazil

KEY DATA FINDINGS

2020 IMPACT

Digital tools hamper the category growth in a scenario worsened by the COVID-19 pandemic crisis

Colouring and markers and highlighters continue to perform better than the other categories

Faber-Castell leads with some of the most innovative approaches

RECOVERY AND OPPORTUNITIES

Cheaper brands could gain share during what will be a challenging next few years

New approaches focus on experiences, courses and face-to-face contact

Technological tools may also be increasingly seen as accessible options

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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