Personal Accessories in Brazil

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in Brazil?
  • Which are the leading brands in Personal Accessories in Brazil?
  • How significant is tourism in determining sales and demand for Personal Accessories in Brazil?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in Brazil?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Personal Accessories in Brazil

EXECUTIVE SUMMARY

Prolonged periods of quarantine due to COVID-19 hinder recovery
Price polarisation and digital interactions leverage items caught by the cameras
Major players look for merger and acquisition opportunities
Changing landscape sees new entrants looking to invest in less risky business models
Projected economic recovery set to reheat demand for mid-priced items

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2016-2021 Table 2 Sales of Personal Accessories by Category: Value 2016-2021 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Bags and Luggage in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions reduce the appetite for bags and luggage for the second consecutive year
The pre-pandemic health of businesses determined two major groups of companies: the weakened and the consolidators
The increasing appeal of casual fashion reaches its peak with the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Stronger focus on lifestyle and fashion expected to reduce the dependence on seasonality
Comfortable and agender styles tend to become more relevant in post pandemic projections
Digital revolution and new strategies expected to gain traction during the coming years

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021 Table 13 Sales of Bags and Luggage by Category: Value 2016-2021 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021 Table 16 Sales of Luggage by Type: % Value 2016-2021 Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020 Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026

Jewellery in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

The lack of social occasions and lockdown restrictions negatively impact jewellery
Mother’s day coincides with the reopening of stores, but more families face financial difficulties
Strong investments in e-commerce help the category to remain resilient

PROSPECTS AND OPPORTUNITIES

Revenge consumption and post-comfort fashion trends provide positive outlook
New business models focus on wholesalers, direct sales, green seals and other novelties
Major players well positioned to come out on top from the crisis

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2016-2021 Table 25 Sales of Jewellery by Category: Value 2016-2021 Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021 Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021 Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021 Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021 Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021 Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021 Table 32 NBO Company Shares of Jewellery: % Value 2016-2020 Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020 Table 34 Distribution of Jewellery by Format: % Value 2016-2021 Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026 Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026

Watches in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Back to basics is the new logic for leading manufacturers of watches
Manufacturers look for cost efficiencies in a deflated market
Smartwatches present an obstacle to the recovery of traditional watches

PROSPECTS AND OPPORTUNITIES

Smartwatches can be seen as a threat or an opportunity
Digitalisation is imperative with new approaches and marketplaces gaining traction
Growing second-hand market attracts more consumers who see luxury timepieces as an investment

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2016-2021 Table 40 Sales of Watches by Category: Value 2016-2021 Table 41 Sales of Watches by Category: % Volume Growth 2016-2021 Table 42 Sales of Watches by Category: % Value Growth 2016-2021 Table 43 Sales of Watches by Price Band: Volume 2016-2021 Table 44 Sales of Watches by Price Band: Value 2016-2021 Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021 Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021 Table 47 NBO Company Shares of Watches: % Value 2016-2020 Table 48 LBN Brand Shares of Watches: % Value 2017-2020 Table 49 Distribution of Watches by Format: % Value 2016-2021 Table 50 Forecast Sales of Watches by Category: Volume 2021-2026 Table 51 Forecast Sales of Watches by Category: Value 2021-2026 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026 Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026

Writing Instruments in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spike in COVID-19 cases negatively impacts the back-to-school period in 2021
Competition from digital devices continues to threaten sales of writing instruments
Opportunities in artistic approaches

PROSPECTS AND OPPORTUNITIES

The increasing number of economically vulnerable families delays the recovery
Focus on digitalisation goes beyond advancements in e-commerce
Manufacturers with local production set to benefit from tax hike on Chinese imports

CATEGORY DATA

Table 54 Sales of Writing Instruments by Category: Volume 2016-2021 Table 55 Sales of Writing Instruments by Category: Value 2016-2021 Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021 Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020 Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020 Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021 Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026 Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026 Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
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This report originates from Passport, our Personal Accessories research and analysis database.

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