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Country Report

Personal Accessories in

Personal Accessories in Hong Kong, China

Jul 2019

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Executive Summary

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Positive growth continues due to strong demand among visitors from mainland China

After 2018 saw increasing numbers of visitors to Hong Kong from mainland China, tourism flows continued to improve throughout 2019. Affluent middle-class Chinese people are increasingly waiting until travelling to Hong Kong before committing to purchases of high-priced personal accessories such as luxury handbags and high mechanical watches.

Companies begin to focus on younger consumers as the population ages

With the populations of Hong Kong and Greater China ageing, many of the leading personal accessories brands are looking to target younger consumers in order to ensure consistent demand moving forward. In particular, consumers from the Millennial and Generation Z cohorts are emerging as significant drivers of sales of luxury personal accessories.

Global brands lead in bags and luggage and watches, local retailers lead in jewellery

Within bags and luggage and watches, global luxury goods groups like LVMH Moët Hennessy Louis Vuitton, Kering and Richemont occupy leading positions with their iconic brands such as Louis Vuitton, Céline, Gucci, Bottega Veneta, Saint Laurent, Cartier and Piaget. However, three major local retailers Chow Tai Fook, Chow Sang Sang and Luk Fook lead sales in jewellery due to strong value sales of gold jewellery, driven by mainland Chinese tourists.

Store-based retailing to continue facing growing challenge from online channels

Although store-based retailing accounts for the very vast majority of retail value sales in personal accessories, internet retailing continued to record sales growth in the industry in 2019. One of the reasons for the low share of internet retailing in the industry is that Hong Kong is known as a shoppers’ paradise, with its compact territory and excellent transport options.

Ongoing positive growth expected as inbound tourist flows set to remain strong

The forecast period is set to see a strong performance for personal accessories. Sales are set to continue being supported by consistent increases in the numbers of inbound arrivals, with visitors from Mainland China and Macau likely to continue taking advantage of infrastructure developments such as the Hong Kong-Zhuhai-Macau Bridge and the high-speed rail link to the mainland to go shopping in Hong Kong.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Personal Accessories in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Hong Kong, China?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Hong Kong, China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Hong Kong, China

EXECUTIVE SUMMARY

Positive growth continues due to strong demand among visitors from mainland China

Companies begin to focus on younger consumers as the population ages

Global brands lead in bags and luggage and watches, local retailers lead in jewellery

Store-based retailing to continue facing growing challenge from online channels

Ongoing positive growth expected as inbound tourist flows set to remain strong

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Hong Kong, China

HEADLINES

PROSPECTS

Luxury handbags drives sales with the strongest growth and highest overall sales

Sales of bags and luggage continue to head online

Luggage slated for further positive growth

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton SA maintains its position as the leading GBO

Luggage specialists likely to continue expanding their sales

A strong retail presence remains of the utmost importance to major brands

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in Hong Kong, China

HEADLINES

PROSPECTS

Rising tourism flows set to bolster sales growth

A wider range of jewellery styles are becoming popular among different age groups

Rings remain the most popular choice in fine jewellery

COMPETITIVE LANDSCAPE

Three local players remain firmly in the lead in jewellery

Major international players to continue presenting a strong challenge to local leaders

Costume jewellery set to remain a small and fairly insignificant category

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Watches in Hong Kong, China

HEADLINES

PROSPECTS

Strong growth set to remain a constant for watches as the younger generation’s interest in traditional timepieces deepens

Distribution shifts according to price point with store visits imperative to sales of high-end watches

Mechanical watches slated for the strongest performance, digital likely to struggle

COMPETITIVE LANDSCAPE

Swatch remains the leading manufacturer in watches in Hong Kong, ahead of Rolex

Luxury brands continue to increase their presence in Hong Kong

Investment in retail distribution likely to prove crucial during the forecast period

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in Hong Kong, China

HEADLINES

PROSPECTS

Brands seek to expand consumer bases by appealing to younger consumers

Licensed character branding to remain key to attracting children

Writing instruments slated for positive growth despite the threat from digitalisation

COMPETITIVE LANDSCAPE

Competitive landscape remains stable amidst moderate sales growth

Japanese players lead mass sales; European and US brands lead luxury sales

Online sales likely to come to the fore during the forecast period

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024

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Country Report

Personal Accessories in Hong Kong, China

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Executive Summary

New Report Guarantee

Positive growth continues due to strong demand among visitors from mainland China

Companies begin to focus on younger consumers as the population ages

Global brands lead in bags and luggage and watches, local retailers lead in jewellery

Store-based retailing to continue facing growing challenge from online channels

Ongoing positive growth expected as inbound tourist flows set to remain strong

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Personal Accessories in Hong Kong, China

EXECUTIVE SUMMARY

Positive growth continues due to strong demand among visitors from mainland China

Companies begin to focus on younger consumers as the population ages

Global brands lead in bags and luggage and watches, local retailers lead in jewellery

Store-based retailing to continue facing growing challenge from online channels

Ongoing positive growth expected as inbound tourist flows set to remain strong

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Hong Kong, China

HEADLINES

PROSPECTS

Luxury handbags drives sales with the strongest growth and highest overall sales

Sales of bags and luggage continue to head online

Luggage slated for further positive growth

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton SA maintains its position as the leading GBO

Luggage specialists likely to continue expanding their sales

A strong retail presence remains of the utmost importance to major brands

CATEGORY DATA

Jewellery in Hong Kong, China

HEADLINES

PROSPECTS

Rising tourism flows set to bolster sales growth

A wider range of jewellery styles are becoming popular among different age groups

Rings remain the most popular choice in fine jewellery

COMPETITIVE LANDSCAPE

Three local players remain firmly in the lead in jewellery

Major international players to continue presenting a strong challenge to local leaders

Costume jewellery set to remain a small and fairly insignificant category

CATEGORY DATA

Watches in Hong Kong, China

HEADLINES

PROSPECTS

Strong growth set to remain a constant for watches as the younger generation’s interest in traditional timepieces deepens

Distribution shifts according to price point with store visits imperative to sales of high-end watches

Mechanical watches slated for the strongest performance, digital likely to struggle

COMPETITIVE LANDSCAPE

Swatch remains the leading manufacturer in watches in Hong Kong, ahead of Rolex

Luxury brands continue to increase their presence in Hong Kong

Investment in retail distribution likely to prove crucial during the forecast period

CATEGORY DATA

Writing Instruments in Hong Kong, China

HEADLINES

PROSPECTS

Brands seek to expand consumer bases by appealing to younger consumers

Licensed character branding to remain key to attracting children

Writing instruments slated for positive growth despite the threat from digitalisation

COMPETITIVE LANDSCAPE

Competitive landscape remains stable amidst moderate sales growth

Japanese players lead mass sales; European and US brands lead luxury sales

Online sales likely to come to the fore during the forecast period

CATEGORY DATA

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